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Summary Information
Radio Advertising Bureau Papers 1951-1956
U.S. Mss 175AF
2.2 c.f. (4 archives boxes and 1 flat
box)
Wisconsin Historical Society (Map)
Records of an association of radio stations, networks, and sales
representatives founded in 1951 as the Broadcast Advertising Bureau,
Inc., to promote the use of radio as an advertising medium. The
collection consists of reports, lists, reprints of articles, radio spot
announcements, summaries of research findings, and some RAB
publications. In addition, there are by-laws, minutes of an early
membership meeting, and a report on operations in 1951. English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0175af ↑ Bookmark this ↑
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