Title: Wisconsin. Marketing Division: Correspondence and Subject Files
Inclusive Dates: 1954-1976

Creator:

• Wisconsin. Marketing Division

Call Number: Series 2023

Quantity: 11.4 c.f. (29 archives boxes)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Wisconsin Historical Society (Map)

Abstract:

Correspondence, subject files, and reports concerning the Division's promotion of Wisconsin agricultural products. Includes extensive material on “Alice in Dairyland,” cheese festivals, and the World Food Expo. Also contains some material on the Division's grading and inspection of agricultural products.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ser02023

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Alphabetical by subject and thereunder generally chronological.

The files of the Marketing Division were received by the Historical Society from various sources within the Division, at various times, and in various stages of disarray. The files are not complete central files of the Division, but they do provide information on a cross section of the Division's promotional activities, especially for the 1960s.

Because the files were so unorganized, a new filing system had to be created. Materials were organized by subject (e.g., “Meat”) and subcategory (e.g., “Meat - Beef”) within a subject and more or less chronologically thereunder.

The container list following gives the box and folder numbers for subjects and subcategories within subjects, but does not list every folder title. Materials within a particular subject include such things as scheduling of promotional events, miscellaneous correspondence with all levels of society about Wisconsin products, reports on conferences and events, and promotional campaigns, as well as agricultural fair binders, divisional and bureau reports, etc. These files contain virtually nothing on the Division's work with cooperatives and very little on the Division's inspection and grading programs.

Box   1 Folder   1-4	Advertising, 1962-1963
	“Alice in Dairyland,”
Box   1 Folder   5-14	1965-1969
Box   2 Folder   1-5	1966-1972
Box   3 Folder   1-5	1967-1968
Box   4 Folder   1-4	1968-1969
Box   5 Folder   1-4	1968-1970
Box   6 Folder   1-2	Commodities, 1962-1966
	Dairy
	General
Box   6 Folder   3-8	1957-1968
Box   7 Folder   1-5	1963-1966
	Butter
Box   7 Folder   6-7	1955-1959
Box   8 Folder   1-2	1959-1963
	Cheese
Box   8 Folder   3-9	1954-1963
Box   9 Folder   1-13	1958-1965
Box   10 Folder   1-12	1963-1973
Box   11 Folder   1-8	1961-1976
Box   12 Folder   1-2	1975-1976
Box   12 Folder   3-4	Milk, 1962-1964
	Foreign Promotions
Box   12 Folder   5-7	1962-1968
Box   13 Folder   1-3	1963-1965
	Fruit and Vegetables
	General
Box   13 Folder   4-5	1954-1966
Box   14 Folder   1-5	1961-1966
Box   15 Folder   1-4	1963-1969
Box   15 Folder   5-12	Apples, 1960-1969
Box   16 Folder   1-3	Cherries, 1962-1964
Box   16 Folder   4-8	Cranberries, 1963-1970
Box   17 Folder   1-2	Potatoes, 1956-1964
	General Correspondence
Box   17 Folder   3-7	1963-1968
Box   18 Folder   1-5	1965-1972
	Meat
Box   19 Folder   1-2	General, 1961-1964
	Junior Livestock Shows
Box   19 Folder   3-7	1970
Box   20 Folder   1-6	1970-1971
Box   21 Folder   1-6	1972-1973
Box   22 Folder   1-4	1973
	Beef
Box   22 Folder   5-6	1963-1965
Box   23 Folder   1-3	1965-1967
Box   23 Folder   4-6	Lamb, 1963-1965
Box   24 Folder   1-4	Pork, 1963-1966
Box   24 Folder   5-7	Blue Ribbon Pork Show, 1971-1973
	Poultry
Box   25 Folder   1	General, 1966
Box   25 Folder   2-6	Eggs, 1963-1974
Box   25 Folder   7-8	Turkey, 1963-1964
Box   26 Folder   1-12	Promotions - Wisconsin Products, General, 1959-1973
Box   26 Folder   13-23	Reports and Surveys of Marketing Division, 1963-1971
Box   27 Folder   1-3	State Fair, 1955-1968
Box   27 Folder   4-6	U.S.D.A., 1962-1968
	World Food Exposition
Box   28 Folder   1-5	1966-1970
Box   29 Folder   1-2	1968-1969