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Summary Information
Cooperative Analysis of Broadcasting, Inc., Reports 1932-1946
- Cooperative Analysis of Broadcasting, inc.
U.S. Mss 140AF
6.0 c.f. (15 archives boxes)
Wisconsin Historical Society (Map)
Reports on radio listening by Crossley, inc., the market research firm founded by Archibald M. Crossley in 1930. Produced on a subscription basis for advertisers, the various types of reports, known as “Crossley Ratings,” concern network programming, advertising in selected cities, and audience composition and behavior. English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0140af
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