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Summary Information
Rosser Reeves Papers 1927-1971
- Reeves, Rosser, 1910-1984
U.S. Mss 112AF; Audio 399A; PH 3182; AC 952-958; CA
500-502; GA 001; VAA 001
10.2 cubic feet (27 archives boxes), 5 tape recordings, 5 disc recordings, 78 photographs and 4 transparencies (1 archives box), 10 reels of film (16 mm), 1 reel of film (35 mm), and 1 video recording
Wisconsin Historical Society (Map)
Papers of Rosser Reeves, an advertising executive who was chairman
of the board of Ted Bates and Company Inc. The collection documents his career in
advertising, noted for his “hard-sell” philosophy and his induction into the
Advertising Hall of Fame, and reflects his anti-Communist sentiments and his involvement in
Republican politics, both nationally and in New York from 1952 to 1964. The visual materials
include images of Reeves, his family and friends and images related to Ted Bates and
Company. English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0112af
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