Part 1 (Mss 882, PH Mss 882, VBB 324, VHA 363-368, Micro 2080): Original Collection, 1906-1996
Physical Description: 1.6 cubic feet (5 archives boxes), 201 reels of microfilm (35 mm), 7 videorecordings, and 42 photographs 
Scope and Content Note

The Foote, Cone & Belding (FCB) collection consists almost entirely of microfilmed scrapbooks of the PRINT ADVERTISING produced from 1917, when the firm operated as Lord & Thomas, until 1982, together with a few examples of TELEVISION ADVERTISING, and PUBLICATIONS. While the collection includes a significant portion of the print advertising designed by FCB, some notable advertising campaigns are missing. These include the work done for the Levi Strauss Company, which the firm represented beginning in the 1930s. Also absent are ads about forest safety produced for the Advertising Council. Smokey the Bear, the character conceived for the council by the FCB staff in San Francisco, remains one of the best known advertising icons ever developed. Material about the Edsel automobile is also limited.

Among the best documented accounts are the American Tobacco Company (maker of Lucky Strike cigarettes), Armour (maker of Dial Soap), Colgate-Palmolive-Peet, First National Bank of Chicago, Frigidaire, International Harvester, Kimberly-Clark, New York Central Railroad, Pepsodent toothpaste, Quaker Oats, and RCA Victor. In addition to the print advertising that appeared in magazines and newspapers, there are photographs of advertising billboards, 1941-1945, for two accounts: Sunkist and Union Oil.

There are no overall administrative or individual account records in the collection, either for its history as Lord & Thomas or as Foote, Cone & Belding, and consequently no primary information on the creative planning and development of any account.

The PRINT ADVERTISING series divides into two sections, 1917-1979 and 1980-1982. For the period 1917 to 1979, the advertising is arranged alphabetically by client name and chronologically thereunder, with further refinements for the ads produced by regional FCB offices and for some individual products and product lines. After the initial microfilming was completed, the Archives received additional scrapbooks covering 1980-1982. Unlike the earlier scrapbooks, these volumes were arranged chronologically by time period, and then alphabetically by client. Work of the local FCB offices is indicated in the contents list by place name (for example, Chicago or Toronto), following the name of the client and preceding the date(s).

Some original ads were selected for permanent retention based on the importance of the campaign or the graphic quality of the particular advertisement. When the first selection proved too limited, it was temporarily decided to retain all of the original ads until a better selection could be made. Because of their deteriorated condition, these original ads, which are not included in this finding aid, may be used for reproduction purposes only with special permission.

The television advertising produced by FCB is only meagerly documented. The year 1964 is represented by one box of scripts and a videorecording about the most significant ads produced between 1950 and 1979. The scripts include thumbnail versions of some of the images that appeared on the screen. In addition, the video magazine Person to Person, produced by True North from 1994 to 1996, contains approximately ten minutes of television commercials at the end of each tape.

The PUBLICATIONS series includes published material of a miscellaneous nature ranging from early books published by Lord & Taylor on advertising theory and practice, to historical memos written by Fairfax Cone, and miscellaneous internal publications. Of special interest is the previously mentioned internal video magazine, Person to Person, which includes information for employees on routine matters such as stock options and company performance, sample FCB commercials, and information about individual employees and advertising campaigns.

Series: Print Advertisements (Filmed without a counter)
Note: Work of the local/regional FCB offices is indicated in the contents list by place name (for example, Chicago or Toronto), following the name of the client and preceding the date(s).

A & M Karagheusian, New York, 1958-1962

Adohr Milk Farms

Los Angeles, 1932, 1936-1939

Los Angeles/San Francisco, 1940

Los Angeles, 1941

Advertising Council

American Heritage Foundation, New York, 1958

National Safety Council, Chicago, 1946

U.S. Savings Bonds

Chicago, 1950-1954

Chicago, 1955-1958

Ainsworth & Sons: Seed Corn, Chicago, undated

Aircraft War Production, Los Angeles, 1943

Akin-Erskin Milling Company, Chicago, undated

Albers Millling Company, Chicago/San Francisco, 1942-1945

Albert Dickinson Company, Chicago, undated

All-Year Club of Southern California, Los Angeles, 1929-1945

Amana, Chicago, 1979

American Automobile Insurance Companies, Chicago, 1935-1937

American Bakers Association, Chicago, 1947-1955

American Box Ball Company, Chicago, undated

American Dairy Association, Chicago, 1940-1942

American President/American Mail/Dollars Steamship Lines, San Francisco, 1933, 1935-1941

American Railroads, New York, 1948

American Red Cross/Nursing Recruiting, Chicago, 1943

American Safety Razor Corporation, New York, 1938

American Stove Company, Chicago, 1919-1921

American Tobacco

American Cigar Company

New York, 1929-1930

London/New York, 1931

London, 1933

London/New York, 1934

London, 1935-1936

New York, 1937

London, 1939

Kensitas Cigarettes

Chicago, 1930

Chicago/London, 1931-1932

London, 1933

London/New York, 1934

London, 1935-1936

New York, 1937

London, 1939

Lucky Strike

New York, 1927-1930

New York, 1931-1939

New York, 1940-1948

American Walnut Manufacturers' Association, Chicago, 1923-1927

Anacin Company, Chicago, 1928-1930

Anaconda Copper and Brass

New York/Toronto, 1929-1931

New York/Toronto, 1932

New York, 1933-1934

New York/Toronto, 1935-1937

New York, 1938

New York/Toronto, 1939-1941

Canada, 1942-1945

Anahist, New York, 1949-1951

Anchor Top and Body Company, Chicago, undated

Angostura-Wupperman Bitters, New York, 1958-1964

Antrol Laboratories, Los Angeles, 1930

Arlington Park Jockey Club

Chicago, 1930-1932

Chicago, 1935-1939

Armour

Adhesive Division

Chicago, 1943-1944

Chicago, 1947-1958

Ammonia/Glycerine, Chicago, 1944, 1947-1959

Bakery Sales, Chicago, 1948-1952

Canned Meats

Chicago, 1934-1940

Chicago, 1941-1943, 1945-1954, 1959-1973

Chicago, 1974-1979

Chemical Division, Chicago, 1939, 1942-1944, 1946-1955

Coated Abrasives

Chicago, 1942-1944

Chicago, 1946-1955

Creameries, Chicago, 1934-1943, 1945-1952

Dial Soap

Chicago, 1948-1951

Chicago, 1952-1966

Chicago, 1967-1979

Feed, Chicago, 1934-1943, 1945-1954

Grocery products

Chicago, 1934-1935

Chicago/Los Angeles, 1936-1937

Chicago, 1938-1939

Chicago, 1940-1942

Chicago, 1943-1948

Chicago, 1949-1952

Chicago, 1953-1968

Chicago, 1970-1977

Hotels and institutions

Chicago, 1941-1943, 1945-1946, 1948-1949

Chicago, 1950-1952

Industrial soaps, Chicago, 1942-1944, 1946-1958, 1960-1964

Laboratories/Research

Chicago, 1935-1943

1945-1947

Chicago, 1948-1953, 1960, 1963

Leather Division, Chicago, 1957-1958

Neo-fat Division, Chicago, 1942-1943

New York Butchers Dressed Meat Division

Chicago, 1947

New York, 1948-1954

Packaging and padding

Chicago, 1942-1944, 1946-1957

Pharmaceuticals, Chicago, 1974, 1977

Refinery Division, Chicago, 1935, 1937-1942, 1951-1952

Strings and Casings Division

Chicago, 1934-1940

Chicago, 1941-1943, 1945-1950, 1953

Veterinary Division, Chicago, 1936-1943, 1945-1952

Aromints, Chicago, 1919

Arthur Andersen and Company Accountants, Chicago, 1958

Associated Bulb Growers of Holland, New York, 1947

Associated Hospital Service Capitol District, New York, 1952

Associated Hotels of the West, Chicago, 1940-1941

Associated Railroads of New York State, New York, 1938, 1940

Associates Investment Company, Chicago, 1959-1966

Atlantic Commission A&P, Los Angeles, 1936

Autobrite, New York, 1951

Autopoint, Chicago, 1925-1932

Aylmer Soups, Toronto, 1931-1932

Baker Food Packing Company, Chicago, undated

Barbara Gould, New York, 1935-1936, 1939-1942, 1944-1950, 1953

Barker's Bread, Toronto, undated

Bauer and Black, Chicago, 1922-1924

B.C. Electric, Canada, 1945

Beatrice Foods/Creamery

Chicago, 1931-1932, 1935-1938, 1940-1944

Chicago, 1945-1954

Chicago, 1956-1957

Bechtel-McCone-Parsons Engineers

Los Angeles, 1941

San Francisco, 1942

Los Angeles, 1943

Beech-Nut, Toronto, 1935-1938, 1940-1941

Belmont Distilling Company, New York, 1940

Ben Hur Products, Los Angeles, 1944-1945

Best Foods, New York, 1964

B.F. Goodrich

Consumer Products, Chicago, 1960-1966

Footware, Chicago, 1960-1970

Hospital and surgical supplies, Chicago, 1960-1965

International, Chicago, 1967-1969

B. Greening Wire Company, Toronto, 1937

“Big Four” Route

Chicago, 1926-1927

Chicago, 1928-1934

Chicago, 1935-1937

Bismarck Hotel, Chicago, 1926

Bissell Carpet Sweeper, Chicago, 1920, 1922-1932

Black Flag, New York, 1949-1951

Blistex, Chicago, 1972-1976

Bolens, Chicago, 1979

Booth Fisheries, Chicago, 1964-1967

Borg-Warner, Chicago, 1979-1980

Bourjois, New York, 1934-1942, 1944-1955

Bowman Gum, New York, 1947

Boyle-Dayton Company, Los Angeles, undated

Brazilla Company, Los Angeles, undated

Brewing Industry Ontario, Canada, 1943-1945

British Filters, London, 1945

British Overseas Airways Corporation

New York, 1947-1948, 1950-1952

Canada/New York, 1953

New York, 1954-1956

Brown-Williamson, Chicago, 1978-1980

Brunswick-Balke-Collender Company

Chicago, 1921

Chicago, 1921 (continued) - 1923

Chicago, 1924-1928

Chicago, 1929

Business Week, New York, 1936, 1939

Cadum Ointment

London, 1932

1934

Calavo Growers of California, Los Angeles, 1931-1932, 1938, 1940-1941

California Apparel Manufacturers Associates, Los Angeles, 1944-1945

California Chain Stores Association, Los Angeles, 1936

California Dairymen, San Francisco, 1938-1940, 1942

California Date Growers Association, Los Angeles, 1944

California Oil and Gas Association, Los Angeles, 1944

California Processors and Growers, San Francisco, 1945

California Prune Growers

San Francisco, 1933

London, 1934

San Francisco, 1939-1942

California State Guard, San Francisco, 1945

Californians, Inc., San Francisco, 1934-1940, 1942-1943, 1945

Calplex Vitamins, Los Angeles, 1941

Calvert Distillers, Canada, 1944-1945

Campbell Soups, New York, 1945

Capitol Records, Los Angeles, 1944-1945

Carel Carter Cards, Chicago, 1962, 1964

Carling Brewing Company

Toronto, 1941

Canada, 1942-1943, 1945

Carnation Company

San Francisco, 1942-1944

Los Angeles, 1945

Carrier Engineering Company, London, 1945

Catalina, Inc., New York, 1953-1954, 1956, 1959

Central Alloy Steel

Chicago, 1924-1927

Chicago, 1928-1929

Chanel, New York, 1935-1942, 1944-1948, 1951-1955

Chappie Canine Products, London, 1936, 1945

Chemlawn, Chicago, 1975-1977

Chicago Automobile Trade Association, Chicago, undated

Chicago Mail Order Company, Chicago, 1921-1922

Chicago Tribune

Chicago, 1955-1956, 1958-1962, 1964

Chicago, 1965-1967

Cincinnati Northern Railroad, Chicago, undated

C.I.T. Financing Services, New York, 1937-1942, 1944

Cities Service

Chicago, 1927-1931

Chicago, 1932

New York, 1933-1939

New York/Toronto, 1940

New York, 1941

Canada, 1942-1943

New York, 1944

Canada/New York, 1945

New York, 1946-1947

Citizens Committee to Enforce the Landis Award, Chicago, 1926

Clairol

New York, 1955-1961

New York, 1962-1965

Clapp's Baby Food, New York, 1950

Clean Home Products, Chicago, 1929-1930

Cohama Fabrics, New York, 1947

Cole of California, Los Angeles, 1944-1945

Colgate-Palmolive-Peet Company

Chicago/Canada, 1920-1925

Chicago, 1926

Chicago/Canada, 1927

Chicago/Canada/New York, 1928

Chicago/London, 1929

Toronto, 1929

City newspapers, A-K, 1929-1930

City newspapers, A-K, 1929-1930 (continued)

City newspapers, L-Y, 1929-1930

Chicago, 1930

Berlin/Italy/New York/Paris/Toronto, 1930

Chicago, 1931

Amsterdam/Berlin/Brussels/London/Italy/New York/Paris/Stockholm/Toronto, 1931

Chicago, 1932

Chicago, 1932 (continued)

Amsterdam/Berlin/Copenhagen/Denmark/London/Italy/New York/Norway/Paris/Toronto, 1932

Denmark/London/Paris, 1933

Stockholm/Toronto, 1933

Denmark/London/Norway/Paris/Stockholm/Toronto, 1934

London/Paris, 1935

Toronto, 1935

London/Paris/Toronto, 1936

London/Toronto, 1937

Toronto, 1938

Toronto, 1940-1941

Canada, 1942-1944

Canada/London, 1945

New York, 1949

Collins, Murphy and Jackson, Inc., Building, Chicago, undated

Colorado Chain Stores Association: Consumer Council of Colorado, Los Angeles, 1938

Columbia Graphophone Company, London, 1945

Comic Weekly: New York, 1932-1935

Commercial National Bank of New York, New York, 1933-1938, 1940-1942, 1945, 1946, 1948

Commercial Solvents Corporation, Chicago, 1926-1931

Commonwealth Edison

Chicago, 1933-1935

Chicago, 1936-1937

Chicago, 1938-1939

Chicago, 1940-1945

Community Fund of Chicago, Chicago, 1935-1936, 1943, 1946-1947, 1957

ConAgra, Chicago, 1973-1974

Consolidated Steel, Los Angeles, 1943-1945

Continental Scale Works, New York, 1925, 1927

Cooltan, New York, 1950-1951

Copper and Brass Research, Toronto, 1932

Coronet Camera, London/Paris, 1932

Crest Candy, London, 1936

Crown Overalls, Chicago, 1920

Cummins, Chicago, 1977-1979

Cunard Line, Toronto, 1934

Damascus cottage cheese, San Francisco, 1943

Daubert Chemical Company, Chicago, 1974

DeHavilland

London, 1931-1932

Toronto, 1941

Canada, 1942-1944

Delco: Appliances, Chicago, 1948-1954

Department of Trade and Commerce-Canada, Toronto, 1929-1930

Dewar's Scotch

Toronto, 1935-1936, 1938, 1941

Canada, 1942

Distillers Agency, Ltd., Toronto, 1935-1937

Dorothy Gray Cosmetics

Paris, 1932

Canada, 1943-1945

Dow Chemical Company, Chicago, 1976

Dulany Foods, New York, 1950-1951

Dunham Heating Company, Toronto, 1930

Eastern Railroad, New York, 1939-1940

Easy Washing Machine Company, Toronto, 1932

E&J Gallo Winery, Chicago, 1966

Electric Refrigeration Bureau, New York, 1931-1932

Electric Vacuum Cleaner Company, New York, 1931-1934, 1936-1938

Electrical Research Laboratories, Chicago, 1926

Elgin Watch Company, Chicago, 1931-1932

Emergency Welfare Fund-Cook County, Chicago, 1932

Emerson, New York, 1950-1951

Enterprise Paint Manufacturing Company, Chicago, undated

Equitable Life Insurance, New York, 1959-1964

Estate Stove Company, Chicago, 1922-1923

Ever-Dry Laboratories (deodorant), Los Angeles, undated

Ever-Ready Products, London, 1935-1936

Excelsior Shoe Company, Chicago, undated

Falstaff Brewing Corporation, Chicago, 1968-1970

Famous Artists Schools, New York, 1953-1956

Farquhar Robertson, Ltd., Canada, 1943

F.B. Stearns Motor Cars, Chicago, 1920

Federation of Swiss Watch Makers, New York, 1948-1958

Firestone, New York, 1956

First National Bank of Chicago

Chicago, 1931, 1938-1957

Chicago, 1958-1962

Chicago, 1963-1970

Chicago, 1971-1979

First State Pawners Society, Chicago, 1930

Folger Coffee Company

New York, 1939

Chicago/New York, 1940

Chicago, 1941-1942

Foote, Cone & Belding

Los Angeles, 1943

Chicago, 1948-1949, 1954-1955, 1957-1958

Chicago/New York, 1959

Chicago, 1960-1961, 1963-1966, 1971, 1975-1979

Ford

Edsel Division, Chicago, 1957-1959

Lincoln Division, Chicago, 1959-1960

Foreman Brothers Banking, Chicago, 1919-1922, 1924-1931

Four Star Drink Maker, New York, 1935

Fowlers Brothers, Ltd., London, 1936

Frank Laboratories, Chicago, undated

Fraser, New York, 1947

Fred W. Amend Company: Chuckles, Chicago, 1948-1949

Freeman Perfume Company, Chicago, undated

Free-Westinghouse/New Home Sewing Machine Company, Chicago, 1950

Frigeco Refrigerator, Paris, 1932

Frigidaire

1932, Advertisements prepared by Geyer Company

1934-1935

Chicago, 1935

Chicago/Los Angeles/New York, 1936

Chicago/New York, 1937

Chicago, 1935

Chicago/Los Angeles/New York, 1936

Chicago/New York, 1937

Chicago/New York, 1938

Chicago/London/San Francisco, 1939

Chicago/New York, 1940

New York, 1941

Chicago, 1942-1944

Chicago/London, 1945

Chicago, 1946, 1947

Chicago, 1948-1949

Chicago, 1949-1950

Chicago, 1951-1952

Chicago, 1952-1953

Chicago, 1954-1955

Chicago, 1955

Frozen Food Action Committee, Chicago, 1975

Fruit-A-Tives

Toronto, 1933-1934, 1936, 1940-1941

Canada, 1942-1943

Gem Micromatic Razor, London, 1935

General American Aerocoach, Chicago, 1939

General American Tank Car Company, Chicago, undated

General Electric

Cleaners, New York, 1930-1931

Clocks, New York, 1930-1931

Edison Commercial Appliances, Chicago, 1925-1931

Fans, New York, 1931-1932

Hotpoint, Chicago, 1925-1931

Laundry equipment, New York, 1931

Radio, Chicago, 1930

Refrigerators

Chicago, 1929

Chicago/New York, 1930

Chicago, 1931

Sewing Machines/Wiring Devices, New York, 1931

Simplex, Chicago, 1929-1930

Sunlamps, 1930-1931

General Foods

Kool-Aid

Chicago, 1954-1956, 1958-1962

New York, 1964

Mixed products

New York, 1950-1954

Chicago, 1955-1956, 1958

Chicago/New York, 1959

Chicago/New York, 1960-1963

New York, 1964

Post cereals

New York, 1946-1947, 1949

Chicago/New York, 1950

Chicago, 1951

New York, 1952-1954

Postum

New York, 1946-1948, 1949

Chicago/New York, 1950-1951

New York, 1952-1954

General Motors (office unknown), 1948

Germa-Ladies Foundation, Stockholm, 1933

Germain Seed and Plant, Los Angeles, 1930

Gets-It

Chicago, 1925-1930

Chicago, 1930-1932, 1935

London, 1936

Gillette, New York, 1949-1951

Glass Container Manufacturers Institute, New York, 1948-1950

Golden Nugget Sweets, San Francisco, 1937-1938

Good Humor, Inc., New York, 1932

Great Western Knitting Company, Chicago, undated

Gulf Brewing Company: Grand Prize Beer, Houston, 1950

Gurney Foundry Company, Ltd., Canada, 1929

G. Washington's Coffee, New York, 1950

Haig and Haig Scotch, Toronto, 1940

Hallmark

Chicago, 1944-1948

Chicago/New York, 1949

Chicago, 1950-1951

Chicago/New York, 1952

Chicago, 1953-1958

Chicago, 1959-1963

Chicago/New York, 1964

Chicago, 1965-1979

Hammond Organs, Chicago, 1965-1968

Hartwell Engineering, Los Angeles, 1943-1945

Harvey Knitting Company, Toronto, 1931, 1933

Hatters Corporation of America, New York, 1935-1937

Health Insurance Institute, New York, 1964

Heathmade Carbonated Products Company, Chicago, undated

Heatway, New York, 1947

Henri Fayette: Cards, Chicago, 1963

Hickok, New York, 1934

Hipolite Company, Chicago, 1920

Hiram Walker

Chicago, 1944-1948

Chicago, 1948-1956

Chicago, 1957-1964

Chicago, 1965-1966, 1968-1971, 1973-1979

HMV Electric Appliances, London, 1945

Holcome and Hoke Manufacturing Company, Chicago, 1920

Holeproof Hosiery Company

Chicago, 1925

Chicago, 1926-1928

Honey Dew Shops, Toronto, 1930

Honeywell

Control systems

Chicago, 1950-1952

Chicago, 1953-1956

Chicago, 1956-1959

Chicago, 1959-1961

Microswitch, Chicago, 1960-1961

Hoover, Toronto, 1929-1930, 1932-1933, 1935

Horlick's Malted Milk Company

Chicago, 1931-1932

Chicago, 1935-1937

Hotel Del Monte, San Francisco, 1935-1942

Hotel New Yorker, New York, 1929-1932

Hotel Sherman Company, Chicago, undated

H. Perkins and Sons, Canada, 1942-1943

Hughes Tool Company, Houston, 1950

Humphrey Taylor and Company, Ltd., London, 1932

Hurley Machine Company; Thor Electrical Products

Chicago, 1926-1928

Chicago/Toronto, 1929-1930

Chicago, 1931

Toronto, 1932

Illinois Northern Utilities, Chicago, 1936-1938, 1942, 1945

Independent Order of Foresters, Toronto, 1929

Indestructible Paint Company, London, 1936

Indiana Limestone Company

Chicago, 1927-1928

Chicago, 1929, 1935

Industrial Lighting Committee: National Electric Light Association, Chicago, 1927

International Harvester

Construction

Chicago, 1964-1967, 1969-1970

Chicago, 1970-1974

Export

Chicago, 1968-1975

Chicago, 1976

Farm

Chicago, 1963-1970

Chicago, 1970-1976

Chicago, 1976-1979

Industrial

Chicago, 1963-1968

Chicago, 1970-1974

Payline, Chicago, 1974-1977

Public relations, Chicago, 1974-1975

International Latex Corporation, New York, 1948-1956

International Mercantile Marine Company

New York, 1930

New York, 1930-1931

New York/Paris, 1932

New York/San Francisco/Stockholm, 1933

London/New York, 1934

London, 1935

London/New York, 1936

New York, 1937

International Refrigerator Company, Ltd., London, 1931

International Shoe Company: Red Goose Shoes, Chicago, 1931, 1940

Interstate Brands, Chicago, 1975-1979

Interurban Electric Railway Company, San Francisco, 1939

Ira J. Owen Industrial Engineers, Chicago, 1931

Irish Airlines, New York, 1948

Jackson Corset Company, Chicago, undated

James Buchanan and Company, Ltd.: Black and White Scotch

Toronto, 1935-1938, 1940-1941

Canada, 1942

Jell Well, Los Angeles, 1930-1931, 1935-1936, 1939-1940

Jenn-Air, Chicago, 1974-1979

Jess Jaffrey, Toronto, 1941

Jewel Tea Company, Chicago, undated

Jewish Welfare Fund, Chicago, 1940

J. Kayser Company, New York, 1929-1930

John Begg Scotch

Toronto, 1935-1938

Canada, 1942

John Marshall Insurance, Chicago, 1946-1948

John Morrell and Company, Chicago, undated

Johnson Controls

Chicago, 1975-1977

Chicago, 1977-1979

Johnston's Chocolates, Chicago, 1922-1932

Joint Emergency Relief Fund-Cook County, Chicago, 1931

Jung Arch Brace Company, Chicago, 1925-1932

Kaffee Hag Corporation, Chicago, undated

Kimberly-Clark

Industrial Division

Chicago, 1927-1932, 1934-1936

Chicago, 1937-1946

Chicago, 1947-1953

Chicago, 1954-1963

Kimbies, Chicago, 1968-1975

Kleenex

Chicago, 1924-1926

Chicago, 1926-1931

Chicago, 1932-1933

Toronto, 1934

London/Toronto, 1935

Chicago/Toronto, 1936-1937

Chicago/Toronto, 1938

Chicago/London/Toronto, 1939

Chicago/Toronto, 1940

Chicago/Toronto, 1941

Chicago/Canada, 1942-1945

Chicago, 1946, 1947-1949

Chicago, 1950-1956

Chicago, 1957-1974

Kotex

Chicago, 1926

Chicago/Canada, 1926-1928

Chicago, 1929

Chicago/Canada, 1929-1930

Chicago, 1931

Chicago/London/Toronto, 1931

Chicago/Toronto, 1932-1933

Chicago/London/Toronto, 1934-1935

Chicago/Toronto, 1936

Chicago, 1937

Material prepared by client ICP

Toronto, 1937

Chicago/Toronto, 1938

Chicago/London/Toronto, 1939

Chicago/Toronto, 1940-1941

Chicago/Canada, 1942-1944

Chicago, 1945

Chicago/Canada, 1945

Chicago, 1946-1951

Chicago, 1952-1965

Chicago, 1966-1974

Marvalon, Chicago, 1954-1969

Kirkman and Sons, Inc.: Soap products, New York, 1931-1932

Kraft

Barbecue sauce, Chicago, 1958-1978

Cheese products, Chicago, 1962, 1964-1979

Confections

Chicago, 1956-1960

Chicago, 1961-1975, 1977-1979

Marshmallows, Chicago, 1956-1962, 1964-1979

Mixed products

Chicago, 1956-1958, 1961-1968

Chicago, 1969-1979

Toppings, Chicago, 1957-1962, 1964-1975, 1979

Kreisier: Jewelry, New York, 1953-1955

Krenn and Dato, Inc., Chicago, undated

Kroy Inc.: Processed wool, New York, 1952

Lady Esther, Ltd.

Chicago, 1934-1937

Chicago, 1937

Chicago/Toronto, 1938

Chicago, 1939

Lanier Business Products, Chicago, 1977-1979

Lanvin, New York, 1964-1965

Lavena Corporation, Chicago, 1932, 1934-1936

Lawrence Stern and Company, Chicago, 1925-1931

Lawsonia Hotel, Chicago, 1935

Lehn and Fink, Ltd.

London, 1932-1933, 1935-1936

Toronto, 1940-1941

Canada, 1942-1944

Canada/London, 1945

Lever Brothers

Imperial margarine, New York, 1955-1963

Mixed products, New York, 1953-1960

Libby, McNeill and Libby, Chicago, 1951-1957

Liberty Magazine, Chicago, 1931

Liebmann Breweries: Rheingold Beer

New York, 1938-1940, 1947-1955

New York, 1956-1961

New York, 1962, 1964

Life-Savers, Toronto, 1935-1938, 1940-1941

Lindsay Olives, San Francisco, 1935-1939

Lockheed Aircraft Corporation

Los Angeles, 1938-1945

New York, 1947-1951, 1954-1956

Louis Philippe Cosmetics, London, 1933, 1935-1936

Lord & Thomas

Chicago, 1925

Chicago/Los Angeles/New York, 1926

Chicago, 1927-1929

Chicago, 1930, 1932

Los Angeles/San Francisco, 1933

Chicago, 1935

New York, 1936

San Francisco, 1937

Chicago/Los Angeles/San Francisco, 1938

New York, 1939

Luxite Textiles, Chicago, 1927

Luxor, Ltd.

Chicago, 1934-1938

Chicago/New York, 1939

Chicago, 1940-1948

Lyons Tea, London, 1945

MacBeth-Evans Glass Company, Chicago, undated

Macomber Steel Company, Chicago, 1927-1930

Magnavox

New York, 1955

Chicago, 1956

Majestic Records-Radio, Chicago, 1944-1946

Mansfield Shoes: Bostonians, New York, 1953-1956

Marco Light and Power Corporation, Chicago, undated

Marconiphone Company, Ltd., London, 1945

Marketform Company, London, 1930

Mars Confections, London, 1935-1936, 1945

Marshall Field and Company

Chicago, 1946-1949

Chicago, 1949

Mary T. Goldman, Chicago, 1906-1929

McCall Pattern Company, New York, 1922

McCallum's Scotch, Toronto, 1938, 1941

McGraw-Hill Publications, New York, 1938-1939

McKem-Vanta Infant and Childrens Wear, New York, 1949-1952

McKesson and Robbins, New York, undated

Menley and James

Contac, New York, 1961-1964

Mixed products, New York, 1962-1964

Merrill-Lynch, Chicago, 1968

Mexico Tourist Commission, New York, 1949, 1951

Michigan Central Railroad

Chicago, 1926-1927

Chicago, 1927-1931

Chicago, 1931, 1933-1937

Michigan Shoemaker, Chicago, 1921

Milk Foundation, Inc., Chicago, 1932

Mill Road Farm, Chicago, 1928

Mill Road Gardens, Chicago, 1941-1942

Miller Rubber Company

Chicago, 1927-1928

Chicago, 1929-1931

Ministry of Supply, London, 1944-1945

Mirro Cleanser, London, 1945

MJB Coffee/Tree Tea

San Francisco, 1933

San Francisco, 1936-1940

M&M's Candy, New York, 1941

Monsanto

Chicago, 1966-1967

Chicago, 1968

Montgomery Ward

Chicago, 1928-1932, 1936-1938, 1941, 1943-1953

Chicago, 1954, 1956

Motor Master, Chicago, undated

Mount Sinai Hospital, Chicago, 1930

Munson S.S. Line, New York, 1934-1937

National Biscuit Company: Cubs cereal, New York, 1939-1940

National Citizens Committee/Mobilization for Human Needs, New York, 1932-1934, 1936

National Electric Refrigeration Bureau, Chicago, 1931-1932

National Industrial Council, New York, 1936

National Piano Manufacturers' Association, Chicago, 1948-1949

Navy Relief Society, New York, 1942

NBC

New York, 1934

Chicago, 1935

New York, 1936

Chicago/New York/San Francisco, 1937

New York/San Francisco, 1938

New York, 1939

Chicago/Los Angeles/New York/San Francisco, 1940

San Francisco, 1940

Chicago/Los Angeles/New York/San Francisco, 1941

Chicago/New York/San Francisco, 1942

Chicago/Los Angeles/San Francisco, 1943

New York, 1944

Nestle's milk products

New York/San Francisco/Toronto, 1935

New York, 1936

New York/Toronto, 1937

New Departure/Ball Bearing and Coaster Brakes, New York, 1936-1938

New York Central Railroad

Chicago, 1928-1930

Chicago, 1930

Chicago/New York, 1931

Chicago/New York/Toronto, 1932

Chicago/New York, 1933-1938

Chicago, 1939

New York, 1939

Chicago/New York, 1940-1941

New York, 1942

New York, 1944-1949

New York, 1950-1954

New-Way Motor Company, Chicago, undated

Northwestern Pacific Railroad, 1942-1943

Northwestern University, Chicago, 1943-1954, 1956, 1958

Norwich Pharmaceutical, New York, 1957-1958

Oak Flooring Manufacturers' Association

Chicago, undated

Chicago, undated (continued)

Oil Heating Institute, New York, 1929

O'Keefe Brewing Company

Toronto, 1941

Canada, 1942-1943, 1945

Olds Seed Company, Chicago, 1924-1926

Oliver Typewriter Company, Chicago, undated

Oneida Motor Truck Company, Chicago, undated

Ontario Equitable Highways Safety Committee, Toronto, 1929-1930

Ontario Equitable Insurance, Toronto, 1929-1930

Oppenheimer Casing Company, Chicago, undated

Orange Crush, Ltd., Toronto, 1935

Osborne, Kemper and Thomas, Chicago, 1959, 1961

O-Syl Antiseptic, London, 1945

Ovomaltine, Paris, 1936

Pabst Breweries

Chicago, 1939

1939-1941

Chicago, 1941-1942

Pacific Beer, San Francisco, 1936

Pacific Electric Railroad, Los Angeles, 1930

Pacific Mills, New York, 1952-1955

Pacific Mutual Life Insurance Company, Los Angeles, 1937-1943, 1945

Pacific States Corporation, San Francisco, 1937

Palmer House

Chicago, 1933-1935

Chicago, 1935-1938

Papermate

New York, 1954-1955

Chicago, 1956

Chicago, 1958-1962, 1964-1966

Paramount Pictures and Theaters, New York, 1932-1933, 1935

Parlophone Company, Ltd.: Records, London, 1945

People's Gas, Light and Coke Company

Chicago, 1933-1937, 1939

Chicago, 1940-1943

1964-1969, 1971

Chicago, 1973-1979

Pepsodent

London, undated

Chicago, 1917-1925

Chicago, 1923-1926

Chicago, 1926

Export advertising, 1925-1925

Chicago, 1927

Chicago, 1928-1929

Chicago, 1929

Chicago, 1927-1930

Chicago, 1930

Chicago/London, 1931

Chicago, 1932

Chicago/Toronto, 1932-1934

Toronto, 1934

Chicago/Toronto, 1935-1937

Toronto, 1937

Chicago/Toronto, 1938

Chicago/London/Toronto, 1939

Chicago, 1940

Toronto, 1940

Chicago/Toronto, 1941

Chicago/Canada, 1942-1944

Chicago, 1945

Chicago, 1945

Chicago/New York, 1946-1950

New York, 1951-1952, 1955-1964

Dr. Dunlop's edits, 1927-1930

Perfection Corset Company, Ltd., Toronto, 1938, 1940

Petroleum Heat and Power, New York, 1930-1933

Physical Culture Magazine, New York, 1931

Pilot-Ray Corporation, Los Angeles, 1929

Pinaud Cosmetics

New York, 1935

Los Angeles/New York, 1936

New York, 1937

Pine Winterfront Company

Chicago, 1927-1930

Chicago, 1930-1932

Pittsburgh and Lake Erie Railroad

New York, 1924-1926

Chicago, 1930-1932

Pittsburgh Plate Glass Company, Chicago, 1932-1934

Pizza Hut, Chicago, 1976-1980

Political advertising (Chicago)

Otis Glenn, 1932

H.G. Lindheimer/James W. Ryan/William J. Stratton, 1932

Premier Vacuum Cleaner Company, 1931

Prest-O-Lite Company, Chicago, 1935

Public Service Company of Northern Illinois

Chicago, 1933-1936

Chicago, 1936-1938

Chicago, 1938-1941

Chicago, 1941-1945

Puerto Rico Visitors Bureau, New York, 1950

Pure Oil Company

, 1927?

Chicago, 1929-1930

Chicago, 1930 (continued)

Purex Company

Los Angeles, 1936-1937, 1939-1945

Quaker Oats Company

Chicago, 1924-1925

Chicago, 1925-1926

Chicago, 1926-1928

Chicago/Toronto, 1929

Chicago, 1930

Chicago/Toronto/Paris, 1930

Chicago, 1931

Chicago/London/Toronto, 1931

Chicago/Toronto/London, 1932

Chicago/London/Toronto, 1933

Chicago/London/Toronto, 1934-1935

Toronto, 1935

Chicago/London/Toronto, 1936-1937

Chicago, 1937

Chicago/Toronto, 1938

Toronto, 1940-1941

Canada, 1942-1944

Canada, 1944

Canada/London, 1945

Radio Guide, Chicago, 1935-1936

Ranier Brewery, San Francisco, 1933, 1935-1939

Ralston-Purina, Chicago, 1966, 1968, 1978

RCA Victor

New York/Canada, 1929

New York, 1930

New York/Chicago/Canada, 1930

New York/Chicago, 1931

Chicago/Toronto/Canada/London, 1931

New York/Chicago/Canada/Toronto/London, 1932

New York/Toronto, 1933-1935

Chicago/New York/Toronto, 1936

New York, 1937

New York/Toronto, 1937

Chicago/Toronto, 1938

New York/Toronto, 1939

New York, 1940

New York/Toronto, 1940

Chicago/New York/Toronto, 1941

Chicago, 1941

Chicago/New York/Canada, 1942

Canada, 1943-1944

Canada/London, 1945

Red Book Magazine, Chicago, 1926

Relief fountain pens, London, 1936

Rheem, New York, 1947-1949, 1950-1951

Riegel shirts, New York, 1936

Ringling Brothers Barnum and Bailey Circus, New York, 1956

Ritz-Carlton

Chicago, 1975

Chicago, 1976-1977

RKO

New York, 1930-1931

New York, 1931-1933, 1935-1937, 1939-1942, 1946-1949, 1954-1955

R.M. Owen and Company, Chicago, undated

Roos Brothers, San Francisco, 1941-1945

Rubens and Marble, Inc.: Underwear and hosiery

Chicago, 1925

Chicago, 1926-1930, 1932, 1935-1938

Rutland Railroad

Chicago, 1929-1931

New York, 1937, 1940

S.A. Schonbrunn and Company: Savarin Coffee, New York, 1957-1958, 1960, 1962-1964

Safe Cabinet Company, Chicago, undated

Safeway Stores

Los Angeles, 1936-1937

San Francisco, 1939, 1945

Santa Barbara Associates, Los Angeles, 1934

Sara Lee, Chicago, 1963-1967

Sawyer Biscuit Company, Chicago, 1930-1932

Schenley Distillers

Chicago, 1933

New York, 1934

New York, 1934

Chicago, 1935

Chicago/New York, 1936

New York, 1936-1937

New York, 1937

San Francisco, 1937

New York, 1938-1939, 1940

New York, 1940-1942

Schuckl and Company, Inc.: Rancho soups, San Francisco, 1939-1941, 1943

Schulte Cigar Stores, New York, 1940

Scientific Products

Chicago, 1926-1932, 1935

London, 1936

S.C. Johnson

Mixed products, Chicago, 1963, 1966, 1968-1979

Raid, Chicago, 1955-1966, 1968-1979

Shout, Chicago, 1973-1979

Wax

Chicago, 1953-1956

Chicago, 1957-1965, 1966, 1968-1980

Scranton Lace Company, New York, 1952-1953

Sea Board Airline Railway, Chicago, 1927

Sears

Auto centers, Chicago, 1971, 1973-1980

Mixed products, Chicago, 1968, 1971, 1973, 1975-1979

Office equipment, Chicago, 1971, 1976-1979

Sports equipment

Chicago, 1968, 1971, 1973-1976

Chicago, 1977-1979

Security-First National Bank, Los Angeles, 1940-1945

Selo-Film

Toronto, 1938, 1940

Canada, 1943, 1945

Selz shoes, Chicago, 1920-1923

Sewing Silks, Inc., London, 1933-1935

Shell Oil, London, 1931

Sherwin Williams, Chicago, 1977-1979

Shulton, New York, 1957-1958

Shu-Saver, Los Angeles, 1931

S. Karpen and Brothers: Furniture, Chicago, undated

Société Cadum, Paris, 1931-1933, 1936

S.O.S. Manufacturing Company, Chicago, undated

Southern Newspapers, Canada, 1929

Southern Pacific Railroad

Chicago, 1929

Chicago/Los Angeles, 1930

Los Angeles, 1932

Los Angeles/San Francisco, 1933

Los Angeles/San Francisco, 1934-1936

Los Angeles/San Francisco, 1937

San Francisco, 1937-1938

Los Angeles/San Francisco, 1939-1940

Los Angeles/San Francisco, 1941

San Francisco, 1941

Los Angeles/San Francisco, 1942-1943

San Francisco, 1944-1945

Sparklets Corporation: Club soda, New York, 1935-1936

Speed Queen, Chicago, 1975-1979

Spencer corsets, Canada, 1942

Sprague, Warner and Company: Richelieu Foods, Chicago, 1939-1940

S.S. Steiner, Inc.: Hops, New York, 1938

Sta-Blonde, London, 1935

STET deodorant, New York, 1949

Stewart, Scully Company, Canada, 1929-1930

St. Louis Gillespie System, Chicago, undated

Stoneware Manufacturers Association, Chicago, undated

STP, Chicago, 1971

Straus Brothers, Chicago, undated

Street and Smith magazines, Chicago, 1933-1934

Studebaker

Chicago, 1924-1925

Chicago, 1925

Sunbeam, 1960-1961, 1964-1966, 1968, 1970-1979

Sun Harbor Packing Company, Los Angeles, 1945

Sunkist

Los Angeles, 1919, 1922-1923

Chicago/Los Angeles, 1924-1929

Chicago, 1930

Los Angeles, 1930

Chicago/Los Angeles/London, 1931

Chicago/Los Angeles, 1932

Los Angeles/London, 1933-1936

Los Angeles, 1937-1938

Los Angeles, 1939-1940

Los Angeles/Toronto, 1941

Canada/Los Angeles, 1942-1943

Los Angeles, 1943

Canada/Los Angeles, 1944-1945

Chicago, 1978-1979

Photos of billboards, 1941-1945

Sun-Maid Raisins

Chicago, 1921

Los Angeles, 1930

San Francisco, 1936-1939, 1941-1943

Photo, circa 1921

Swerl Products Company: Fine fabric and dish suds, San Francisco, 1940-1942

Swiss National Travel Office, New York, 1950-1953

Tanqueray, Gordon and Company, Ltd.: Gordon's Gin, Toronto, 1936-1938

Tecate Beer, San Francisco, 1945

Telephone advertising, Toronto, 1941

Tell-Tale Testing Light, Los Angeles, 1943

Texas Star Flour Mills, Chicago, undated

Three-in-One Oil, New York, 1950-1951

Tide Water Oil Company: Flying “A”

1935-1943

New York, 1957

Todd Company: Bank supplies, Chicago, undated

Tokalon: Face powder, London, 1945

Tom Collins Corporation: Distilled gin, New York, 1934

Toni Company

Chicago, 1946-1948

New York, 1948

Chicago/New York, 1949

Chicago, 1950-1952

Topeka chain stores, Los Angeles, 1939

Trane Heater Company

Chicago, 1930

Chicago/Toronto, 1931

Chicago, 1932

Troco Nut Butter Company

Chicago, undated

Chicago, undated (continued)

Trommer's Beer, New York, 1933-1934

Tru-Lax products, New York, 1929

Tussy cosmetics, Canada, 1945

TWA

New York, 1956-1959

New York, 1959-1962

New York, 1962-1964

Union Oil Company

Los Angeles, 1930-1941

Los Angeles, 1941-1945

Photos of billboards, 1939-1945

United Chemical and Organic Products Company, Chicago, 1924-1926

United Motor Service, Chicago, 1937-1938

United States Gypsum Company

Chicago, 1930-1932

Chicago, 1935-1937

United States Lines, New York, 1935

United States Treasury, Chicago, undated

Universal Pictures, New York, 1936

Van Camp Kitchens, Chicago, undated

Van Ess Laboratories

Chicago, 1927

Chicago, 1927-1930

Van Raalte, New York, 1948-1949, 1952-1954

Van Vleet-Mansfield Drug Company/La Creole Lab, Chicago, undated

Vega Aircraft, Los Angeles, 1941

Victor X-Ray Corporation

Chicago, 1926-1929

Chicago, 1929

Vikelp Body Building Tablets, London, 1934-1936

Vi-Tone health drink, Toronto, 1936

WAAC Auxiliary recruiting drive, Chicago, 1943