Patrick, Warren A. (ed.) / Show world
(November 7, 1908)
Patrick, Warren A.
Pat-chats, p. 12
THE SHOW WORLD November 7, 1908. TH E ISSUED EVERY FRIDAY (I>ATElI)ATIUHAY) BY The Show World PUblshilg CO. Grand Opera House Building Eighty Seven South Clark Street Chicago, Illinois LONG DISTANCE TELEPHONE CENTRAL 1577 CABLE ADDRESS (REGISTERED) "SnOWORLD" WARREN A. PATRICK, General Director WALT MAKEE, Editor H. J. STREYCKMANS, Business Manager M. S. PATRICK, Secretary and Treasurer Entered as second-class matter, June 25, 1907, at the Postoffice at Chicago, Illinois, under the act of Congress of March 3, 1879. ADVERTISING RATES: Fifteen Cents per Agate Line. Fourteen Lines to the Inch. Fifty Inches to the Page. NOTICE TO ADVERTISERS. The Last Advertising Forms Close Wednesday at Noon. lit, 1 ' *Ii4 ?AT~~(HAT 1ARREN TR/CK m ta crgancucus lice c lc , . r1- io-gcirdig the success of the mettulg piceture busintess iin Anitecicc. it is,,,ilit--- by all tlice cwith the inauguiration of the fall season, renewed interest has been manifested in motion pictures by t he public generally. Conflicting reports have been made, however, by the various branches of the industry, the manufacturers asking for the co-operation of the trade, the renters deprecating the low film rentals, and some exhibitors claiming that they were enjoying an era of prosperity unequalled heretofore, while others claim to be losing money. In recent issues of THE SHOW WORLD interviews have been presented with lead- ing manufacturers. In order to ascertain the views of the successful exhibitors I intervie-ed George H. Hiness malager of the Senate theater, Chicago, one of Chicago's leading aned most prospcerous moving picture theaters. Mr. dines is a showman of tong experience, having been for a numer of years Identified wsith the lareer tented organizations, and prominently affiliated, in an execu- tive capacity, with international as well as national expositions and Iarks, sur as the World's Fair, Chicago; Pan-American Exposition, Buffalo; Louisiana Purchase Expo- sition, St. Louis; Mid-Winter Fair, San Francisco; White City and Riverview Park, Chi- cago. F-oi-ng tliat Mr. Hines' oi~ionct would ite of value' t,, exhibitors,-especiall- those iho ce rceitly enterc tis tiel-lI asked hit t tell me the secret of his suo-ces. GEORGE H. HINES. liisnwntiis orwrtided bi mail must ie accumpanlied by r-emiittancet, made pay- able to TH SHOW WORLD PUBLISHING CO.. to w-hom all busin-ss communicatious should be addressed. SUBSCRIPTIONS: (Payable in Advance) Domestic: Four Dollars a Year. .roreign: Five Dollars a Year. DISTRIBUTING AGENTS: The Western News Company and its international Branches. MANUSCIUPTS: The Editor will not be responsible for the return of unsolicited manuscripts, but if stamps are enclosed they will be returned if found unavailable. Anonymvus iatter still not be considered under atey circumestances. Writers desiring their nances be ceitic-Iccd ft-oti publication must so state bieneathi their siguatures. We do not solicit contributions from un- authorized correspondents, but in special in- stances we will consider contributions bear- Ing upon a topic of vital interest to the profession ofeiitertainimentt. SATURDAY, NOVEMBER 7, 1908. Kimball Press Booklet. Ecicit day flis office is its receipt of booeklets frotm c-ations pritnting concernts tlctocgot ttietitnited States, but unques- tinably one of tce most artistic as well ,ts practicallyitnteresting parapiletsas-hichi has been received for some time is that toed by the Kimlball Press of Evanston, vIo. Aside fro, its figlly cmrtistic ralu tiis ptsmphlet isnaiteducation toflee nov- ice in tiae use of printer's ink; showitng, no it does, tice ncumerous phases of hla tories as handled by printing sheops of various caliber, aitd finally denmonstrating what an experienced printer can do with the same material. Also this pamphlet demonstrates the absolute waste of money pone tib pait ofhInanr nen whlosep piit- itig bills are high, by reason of tlce fact tlaat they have been careless in selecting a print shop. Various examples of the "before and after' type are shown in tice book; that is to say, "before we got it and when the other fellow had it." These are of a sufficiently graphic nature to induce any receiver of this booklet to irrluire further into the nature of the work of the Kimball Press. A Boost from 0. L. Hall. 0. L. Hall, dramatic critic of The Jour- nal, in a recent issue of that paper, says: "PHE SHOW WORLD has grown to be lively and newsy." Judging by recent increases in circulation there must be many other readers throughout thecoun- try holding the same opinion. Bon Ton Dancing Girl Roster. Millie Von Lear and leer Don T~on Dancing Girl show is playing the southern fair circuit. T e roster of fle company I,; Jane Hurt, Pattie Morton, Agnes Terry, Georgie Buck, Dixie Simpson and Rose Ruly. It is said to be one of the strongest dancing girl shows playing the soulhern circuit. Sykes Photo,Chicago into the doors, where he is met by a courteous usher who escorts him to a comfortable seat, and he is then enter- tained and amused by the latest and best moving picture films on the market. "Special attention is paid to ventilation, and a good pianist furnishes the music, assisted by a singer of illustrated songs. I claim that the best nickel show is given In tle Senate theater, and my box office receipts would indicate that the public also thinks so." Does Vaudeville Aid? "Do you think that a moving picture show is strengthened by vaudeville per- formers?" I asked Mir. I-ines. "Now,ht isone thingI haveavoided," he stated emphcatically. "It stands to reason that high-class artists cannot be etgaged forba five-cent theater, and feat- ure film sttbjects and cheap variety do not harmonize. The classof people that would be attracted by the pictures would be driven away by the vaudeville. People go to a picture show to see pictures, and a good piano pla cnd a Si r i that is necessary ts an adjun "I was the first oni in Chuic to iput ott what is knowii as a cointinautislie. ttire show, from 11:3ii a. mn. to 11tp n heseating capacity is 300, and Iaril thius enabled to accoinmodate111v 1atronr wo reels of filiis are used, changed inilv- In regard to the indications for the fu- ture of the business. Mr. Hines said: "To my mind, the outlook is ver, promising. The business has reached substantial basis. and the habit has been fonmed by the public. My paturnageis regular, and Isee the samefamilirfaces week after week. Furtherniore, the manufacturers are getting out subjects at the present time which are constanti getting better, and I believe they should be commended by every exhibit, with, athought of the future, for the ellene of the pictures. adt hs had its effectupon the public, andthe trend is now towards edcaial subjects, interspersedlwith crn-ct, iwhich is the style of rogram proving n, Aspop- ularin place a t thepresent ine It is indeed encouragitig to the c-ce I)-t01fa picture theater to feel that lec seur such desirable subjects, and to -1uliat lie has the co-operation Of t', eti fa,- ttirers. Good Pictures Appeal. "To one who has been in te show business, and can appreciate th1. cost of a fine film, with suitable settins. etc., it is gratifying to note the large number of good subjects placed upon the market, My place is situated in a section of the ciity populated by foreigners, and I find that a good picture appeals to all classes. Iltra-sensational pictures find no place on my program. "My confidence in the business is such that I am contemplating opening other theaters similar to the Senate. but on a larger scale, and am at the pies nt time looking for suitable locations. A first- class theater, kept clean, well v,-ntilated and attractive, and projecting good sub- jects, is bound to prosper if adequate seating capacity is supplied. "In order to secure good film service, however. it must be borne in mind that a fair price must be paid. My experience with cheap service was far from satis- factory, and I quickly learned that it was Icennv wise and poettd foulish. Ansyonie knowing anything about the film business cea!izes that i renter cannot give you ex- pensive service for a cheap price, and the saving of a few dollars in film rental means the loss om manyli hundreds at the hox office. I demand the best service procurable, and am willing to pay for it. I believe I am paying a higher price for my service than any theater in Chicago. and if it rwas neessay to pay more secure the service I wvisa I would con- sider it a necessity. "Taking into consideration the cost of a film, its short life, and the fact that it is necessary for the manufacturer and renter to make a profit in order to exist, I do not think the highest priced servie- of today is excessive. "I hase met competition without being affectdi. and would not care if a half- ,f,'zen theaters stpruntg tip arouiid tie tii-cg etct service. T'he puiblic controls Ii-prosperity of a hiotise, aicd] thai en- 'hiting the best pictures will secure the patronage. Has Faith in Manufacturers. "I have faith in the miiacnufactulierers to kh-ep up the good work, otherwise I would I't give tip my interests in other diree- tions and devote imy exclusive time to Ioving pictures. Many film exchanges make alluring offers to aln exhibitor. ex- edint all kinds oftenmiises which thee cenicot ftulfll. iccv, \c ynv eis-c Iiiccgoal service for a week or so, but are bound to eventually give him wliat ie pays for, 'Goodt tictegs cost good money oay- Naere in tce otd. You ca feoelsome o liesseos. Iae foeof the time, butisooer or later (and tsually soouner), they be- cone edicated and yot losetheir esteem forever." ''As an exhibitor, Mr. Hines, lave You aey siggestices to offerishc- theutfac- lttrer?" I icnquireel. "As far asI cani see theanufctarers ite doing evertcitg possible to irdciote ie rtswiess, a d ule photographic ql ilu of the films is perfect. If I amsr- i'tiy informed enormotus amcounats of iiey areexi ended it tie productiontof a single subject. T ere isonlyoesug- gestiotleat I could offer, anwdtetis 1r incorhporate. in thce film, small reading niotttoo prececiic cc chcange of scene g- inc a synopsis of cte play as it pro- esses. I eave found ithat niny times fine seibjects, thorogeh toderstood by oane having read the adatece descriptiv, ccccc t wiholly intelligibale to 1;io aud- ience. the inouiseis darkienedi WOuld lee impracticable to fuirncish fle tictrot witiccwritten descriptic-es'anad itodt1t5 arr icthe thread oftic sto f i muforcible aniaet', cc-lach ccouild grecetic cdii ts the valte of the sutiject. I ould sugges the foregoingprenrfedy" Lecturers Useleds a Would not lecturer anmei t pr- pose in a satisfactory mananer?- "Ibhave not foind it so. thcoit e t h (een tried by oter exhibitorm 1!c m place the piano is kept playincoi I tisy stid ccitha the soft strains of 11- -cisiC filling the hoeuse tlce spectatorn , iyint anrinteresting film doeseot beoici. lated. Thae spell of motograph c eticy 1 ltti thcroughoutt the perfolceatece. If I score to employ alectre rhevoudcesssril , have to be a high--chass mcoan, and the price ofsuch servicesvoiidttmakeit Pro- hcibitive for at flce-cettheater. On tlie icotitintieloii ag r!.ui- Colucmn 4) 12 Follows Bailey's Policy. "Why, there is no secret at all," said Mr. Hines, with a laugh; "I have only ap- plied to the moving picture business the principles I learned in my show life. I have always been willing to profit by the experience of others, and believe that the policy of James A. Bailey, the greatest showman of his time, was the correct one. At least his successful career would indicate that his judgment was right. Mr. Bailey always gave the public ade- quate entertainment for its money. "When I went into the moving picture business I believed that a wonderful fetture ccas in store for this induistry, if carried along the proper lines, anI re- solved to etnter into it cwitht an eye to tie future, and to give my patrons the best show for a nickel it was possible to pcrocutre. "First of all I constructed the Senate theater with an eye to comfort. An at- tractive front, well illuminated and kept scrupulously clean, lures the passersby ::-c I' I