Patrick, Warren A. (ed.) / Show world
(April 3, 1909)
Murdock, J. J.
A timely talk to film men, pp. 19-21
THE SHOW WORLD A TIMELY TALK TO FILM MEN By J. J. Murdock. Xswas Io I)x" td there was con- AI lasll skepticisil existing in the I m1anly exc-hange men, oexhittitors a1 n d1 others identified with th e moving *icture busi- nwss in Amer- ia. as to the O1Iility of the l IileFrnational Projecting and IF r oducing 'ompany t 0 'Irry out its romises. The T rust, puffed ip with a false sense of its o w n import- ance, confident of its boasted to control the entire situation Ch1 poolohed the muere suggestion of com- Iptition and laughed our assurances to ,ion. Tley laughed too soon. Never in the history of amusements Is th(re been so gigantic an under- ilaking put under way nor one which had stich a tremendous hearing on the world 11f entertainment as the International Company. It is therefore very gratifying Io(115to note the increasing signs of con- Fn111c and to realize that we have not only been able0 to carry out every promise w, have made, but that wve have ex- F-ed the most sanguine expectations of the film men who had flith in the suFc- ess of oir propaganda. And it is also Ilatifying to note the multiplicity of in- uiies and the increasing orders wXe are lily' rece--ing for the Internationli IF' iuct.l Pictures Arouse Great Interest. I tiinik it will be readily conc ed by \enn t uhe 115 consl1rvtive mimbi of III,'n(FlI I ilcinFtre fI.1101ilIX that1 neve'Fr bIfoe luave any motion Dicturles awvak- - 11.1 so wides-prIead] F-ommend(1(ionI fi0(11 nhe geerlid daeol,-nu rti-lyt omat I'-FF1011 of tFhe pulic- ssIcF patronlizes Iictilre 11111FF,-as ha', 1101n a1FFuse,] by lit Intti rnatlonl filmF X11( ha xeen bown upon the sreens throughout the --indir) v duin~g 1110 past1 ltx0 XlOks. IF] FrptoF 1o 1 ieFtI sm1 in these ''FIIFI', iFat week, hundreas of exhibitors liII' wittenOI 1110 expresNing 11(e(1 IFFpie- Ito eoaf tilea fr ll v spirit shown 1x liN Ili, International PFroFjectinlg and11 I'oF]I'- iF" Company, il its attitude t-,r 11the(n ilthe mov0'ing pitt((('0 d a tiF-11r *In go- i.e A' Iant tse exiito10 toI c- 1111F t] F-ofer XXithF (1s freF-elly1, es- 11iall to inform ((s of the subJects furnished by their exchnnges where ther I is a question in their mind as to whether Ili films are International or not, as wve Ind that soome of the exchanges handling n1urg1oodspersist in contractin' witlh their ,\hibitors to furnish Internatiolnal flrIs II1 then slip in odd reels of inferlor nAlit that are purchased elsewhere for 11F, - 11 (10ric . DO 110N T CAEP, FTIOSE FIISI liiFXC'FFAN'(I]1I 'AS Oil SU'PPIAES Si FNl IA'11 l2AS'I IANGT 1)01S '0II AISE-I'HESENT I'S. her l n exchange tiersists in these FFlobF son adv1is t1 e Illiito to noiit' IFS l iF e FF1'] 0(1( wX- ill ilnalei,( tely g'ive 'ill tile address of ex'hlintges which Ie ull atiF rn'tee will ar ou(t their con- ls. Fair Treatment for Exhibitors. The xlil hiitor nust get what he pays I '1and In turn hie must also give Ih `xchan90 fair play, for it is now, an (Is- b.Flfished fact that any exhibitor pre- uIFting th International films will in- '15 bu Ftsiness from a, tird1 1o lt se Thi, lxhibitor 1st tleefore oe 111tonto1 air l with his exchange and CII' it 0a0(1 11opportunity. I FIND ON INVESTIGATION TIAT ITT FEWX ATRUST EXCIANGES HAVE iN MAIN MAONEY OVIFNoG TO 111 O E'I'IION AND HE1111 NE- ' UTSSITE 'op11OFINQ TITR IRAI)E lt ('iT"IN I PRICES filE '1 TIlE FACOT 'Eli-y T Im I P,'Til5 I hAIS I () \t)12 l'11C DOWXN w"X1111 'POO Ill'tEA[ A 13TIDE N FOil TIHEMX TO II1A OiF01 GOOD, PID ANT) INDIF- FIlEN'T FjllM\S. It is the intention of the International "11Fnpany to eliminate this condition in "' fair as les il its power. AFe desire 111F il sfill1s ol sell on tlir nmerit 'I"('l ItO RhlF not toleralte tile fta1 FriF-- 'tI1F Which has tended to demoralize Ill0 hindstry. To accomplish this we u>iltFiXave the fullest co-operation of the xii to as evll a11s the exehange in. X''IliVe statet] that xve have receivedl r Xrein x tibitors ackn'owedged g11 r01(1t(1e ihl t1heir butsiness has nol] e0seid since taking on the Inter- fore, ad to e i] st ask them fi,,11 10 FI X 2li to pay tile Ox' s atn l price whereby the ex- ee. (In hlso pro'fit in o corresponing FF`liee I loop,,ta F al'iv1 exchlange askinlg nuiro and) not receiving thle F same wllFiately i(nore that exhibitor IIliig (o xi with X neighbor who is item lu ll f oOorls wh'en he re- Qiality the Greatest Factor. n Tli Iwl'' of compensation rul s I tie 7F aPi uro business just as it does 111'. uigr wXill paiy the Dri-e for tlw Iot which will draw, patron- age to his hous, aInd So wvill thle mov,",in tIL I~(tll,, III 115 l litF FJlFa 5- XXII tlil' FFFF'IF'" pil110 Nill 'I h flX' fIll lt' NF- 1 Too Often in the post has the exiFiFtor he- liFed tihat he Was saVin g m11onlel ' throulgLh gFtting a cheap service; thleftf 1110 o tF matter was that 1EFOR I Filll INT F. NATIONAL 'XIIOAl'MNT VAs INAT- FAI \TFO 17N II' I MVING ICl7 t.L '1SINESS INTO TitIE GRO'ND. Sline of the exchanges have not yet gotten over the habit of thinking that thev in turn must mix sand with fie sugar; in other words, mix in a lot of inferior films, believing that the exiibitor will not distinguish the difference. In this the exchange underestimates the good judgment of the exhibitor who will readily see that our conpany will not put out goods that would adinit of adverse criticism. Therefore, I again ask that the exhibitor pay the price to the exchange -ld that the exchange play fair with the exhibitor. I want to state here that where an exchange will not deal justly with an exhibitor, that exchange need not exipect to continue doing business with th1 Inteinational Company. Wants One-Third of Trade Only. The Inteinational is going to carry out a statement it has frecieniv(tlY made in these columns. THE INTFRNATIONAIL COMPANY WItl NOT, NO MTA'TER WHAT THt E 'tCFNDITIONS AND DE- IANDS MAY 11HE, FlFRNISIl AORE TlAN ONE-THIRD OF THE TRADE. To calry out this policy we ask the Fx- lhange men to co-operate with us fin 1ising discretion in taking on customers, iInd not merely furnish service because some one asks for it. We want him to ligu-re out how near till F aVerag-e- Of One ill I(til lie (1m1aiained anti xet 1FF-t crotd the tnIrner1tioal nerxt ito a ongested distri ct wVe ivtntil 1eeibF itior all, tile exchange to make ioire mloney with us under this organized plan1 (1111( 1they (Fill 11nder tile 1FF, 50chenme of CItthrondert stite ldtitillll. Iele-F1 (111111' 10(111Sli iill be apptarent that Our nethod of CO Opelrtion With till] x1hi lF e 11 1t 1 ta x iitF Ild ilIFilF~t tilI Lt tl't of oFuri oFI-a1iz'Ftilin, F1 ueen te salvation Of tile imoFig Flit- F-Fie idFtistr\-. IN 0110121 '1li iNstTl121 'i't1. STA31Ii,1''y OF Ti11 IN Ill'.lliA AND Tt) Pf-i'liI'TATF2 IT', SFF TI AT (.1 ((NCE FNFlDF AIN AFAKI'II A)NFA NO) NX I F I FI AtF till ' ilI FFFN V EX iC111E ANDF ('\iIFRJIF INTO) EXF -F Ti~ON Fti )FIS'XiF FF1 XAIAK-IN, 01 RS A tIF - O'lATIViI ()lGANIZATIFN. It must ie IeIFilv aF- let tII to the exhibitor w ho contillues will his former se vice, that w'e are lso lenefiting-i himl), bF I eilimi tin ' one-third of his competitiont, wil.] foenwrly ex- isted, owing to the fa t that all hd toF ise, the sam1 class of goods. The Evil of Shoddy Films. itxclageF 111l'ining off seconti-r <IF 5110t](v m~aterial, 01- ixinF ill (11(11(II' llllkl'F- ill furn'Iish~in~g 5--X'Ft' toF exhI 1(111 11111 IailliFi g it s1 lie le tr1F < nlF of the Internatiorml iCompn, will not onIl letaid their plogress as W1l as o111 but (Sill 1I Lee tleml ve 0s Ot .1 1. > tliitl 1h e iIFck-ili, liveills and, vultureFF Ill lilet' Ill ell l'ommlFllonlFI called <di(ers. W\'e klowl' that the exhibitor will only be too glId to ayx ;I foir pFiCe for 1u1naFFl1'FatedI SeIlISF I am) pleased to he in position 1o slate, ill this issue, that oull. attor-es ha e flu'nlished ml' Will a ilethod o iftFeatillg wvith these curs,--tle dupers; they clan nd wil be prosecuted under the Adell IllIFw. Tiere is no <ifference 1Fti1el tlhe d~uperF"tI FId te F'I'lange 111111 wh'o wxiIF lF I liF l11i 1 tIe itlelt of f contracting wxill) 1111 exhFiitorF fo'r0111' highlradeFgoF- llI s ills XX'Fo wN-ill slip in a few feels upon hit-IFthe 11can profit a few more cents iFF' foil. Sometime ago Messrs. Raleigh allI] 1aiker, on behalf of the European m(an1F fl-tur0rS, offeeFF a reward of $500 for ADD f O tNETHO TAN AIiTIFIN Ai) TliS ltl-DX'IF 1 (IN i/I'1l~F F TIII-' iNTEIlNA'IONAt, I P,10.I1 V IITNo; A-ND) TIIF'(]NFI ('OXFINAV 'NoFAX ADDI~ (1)N12l 'IFFI "NI) 111)1i IAR, XNF) \A FI 'TI iI ' IRWI\VAlIt> WN TVIL N TI AITFl AlI \N I 1, TO AS1-iSt IN IF IIN, XN N41F) '',l'NITY 1 INFX RItt XrFIIII" F) A ISIF.)I PRO\ E HI1S WilltTH'III NEsS FOR A PO- ITION TINHROLUFIH WHICH HE CAN GAIN \N IfO-NEST LIVF111iOOl) AND ESTPAIldF FI 1111A1S l F IN THIE GOOD GRACIES ANI ) R>N~ F11 F I S ( \ AllX:N II (V ill"I CAN II WITH''F " X1F INFORM~XATION WICHl WIlF [EAID TO) F Il\F IFNST ANI) (ON\lCTION OF i, F FFl F1R2. Would Aid the Unfortunate. I woi ld he d to gie su1ch F mFanll o chan, e to i ft hi Islf out of the dirty rut >t ilag d Iw.Fha 1F111 wlere lie woul notf ec at t\eF'I ((le FFe 1FF )- thel naiFe "diler" m e 11ion1, anF oflicer IF the law wats on hi, trnck or would expw, l at eFIh ollieF to have the ilinFer of scorIn pointed at hnF. I don't walit to Franch onF or two dupers. I wxant to rid( the country of this scoug, whFih is a mFl Fae to tfi' FLasi- nFeSs. Iy so doing, woI' woill also eli inat that clss of xhibitors w-ho insist uFpon tie x-hanges iatting price s to su'ch an11 extent that thex F ar almost Fomupelled to Ft I ( fill in ill o ie to supply IFI Set\- IF- atF si rnF tlionFF IF F u ie S. it I. this cia"S, of .xhibitor whFo invites III' protests F the pulic and citsts anl odium upon a othorwise legitimnate amnusenwnt fed For the Xhibitor who d matuls II IFu rat is usua;llFy of a IiFld who eond ' ceap theatFr. in wi&fh oll will pohF- Fly find a frowsly '111m-ilwing -ill inl the box ofice sFiling tickets a tiftI- 'IFr-oF l running tlX Fpiel ure mFa1 F hi atl it ptr doIng tile dutV aFF jplinn pha.ser anld illulstrated sonlg singer, an1d, oin1 , th FFdoo,lN . n FF'gr-on, or F rou"tab out, who is L Otisfl-l with aI glass of law' alit th F (iNilege of si ping i F t ' 1h'111h, mN el nigh'--not g It Fti noull a1 1 F t FF1n puhse (1eo FnundFr. SIl a plce, is generally a hilg-out for young gills reciving Fre namFFission . In the next iss] ,f THE SllIOW` WVFI111) 1 wlii ill h '.' thing 1F say egarding it]F( ope1ato1. CAMPBELL BROTFERS BUSINESS STAFF. soFFid:FIF dF Shows'N 'FF' fill' sF' I fI F19 LF]\Nill IF FN lTiFFX tl (F~ owl i F l FFiX(IF ill F ion foll'wN Cam 1c( b lothers , aFli ' e'1 t n : E t bepl l tora il ' ; .mr C ' IiFFF nio F'FI shoF';1'iF Ft o lF sI FFIll I Fdl.1~I'F (FF laXI~iF v;A f.11,11k( i' , nF ilFFFF < 1iIoFII F ul et i 1 A I tosh, p1 1,1 F0 z n F Ii 1i Iin' igl11 llN. I C ll (III :(1 P]FFF1 \. IIFloft lln Ll tN, 1 II]SF I mu FF ']iF Ill I Sd AI es F111 ( )lfF1 rider; Itay Wilsonl clw-cel o up; Uanswinl C. Il1N , tf Itr ails I1 Latioln; F h1111 AFkI Fol X(Iniia; J k I'Osei hoss 1I sr-lF' FFINN IF i (l.I~~iF~l F l Harvey Day Putting Out Show. It is reotdF l AniIn lwVI ke, that ]far\(,\- 1)11X w\IIl I I owt TI'hF IiIhll of FJa an. Dr. C. E. GOULDING ....DENTIST.... At 182 State Street, Chicago, Caters to the Profession. Strictly high class services. Mention THE SHOW WORLD when you call and receive 50 per cent discount. PATHEFRE ESThe largest man- in the world. EverY wIek'ten newsuFuj<-t, Photo ralittutIlt1 a1ue steainess insu passed. Main office 41 XXest2th street. N- York. Branches: 35 Handolph street, IlicaFgo Ill. and2104Firstavenue. Hirninghain.Ala- hama. Write for illustrated weekiy bullletin giving1escriptionF of all new subjects. NtUSIIAlNS DRFIC%111] %TI 3F-t I.FF '',N'F,'iF'S. 111 il''(. FF(i' I IIFF-lillI', liiI CAN YOU READ BETWEEN THE LINES, MISTER EXHIBITOR ? Four times I have said In 111N, advertisemients: "NO matter what happens, no nmatter where youI are get- till- your fi1ms no0w, no 11atter what your attitude may be toward the fight "Olng 011 ill the morig 1)Cttlre game, I WILL .SUPPLV YOU WITHI A BETTER SERVICE TI IAN YOU CAN GETr ANY WHERE ELSE AND1 A T A PI1CE ''-l AT IS O N T'JJ E SOUARE. I will see that -()Lif servicC afflves on t1i1e, Llinterruptedly. "Who else will make such a sweeping promise P'. S.-Watch ! I amn goingl to m-ake ail announcement soon. It will open your ecyes. It's something brand new I Another P, S.-1 have a customer who wants to buy a )-cent theatre. Is willing to IIVCSt [LIJ 10 S1,500. \\'itc CARL LAEMMLE, President TheLaemmle Headquarters, 196-198 Lake St. Chicago. BIG HUSTLING OFFICES IN OMAHA, NEB. PORTLAND, ORE. MEMPHIS, TENN. MONTREAL, QUEBEC, MINNEAPOLIS, MINN. EVANSVILLE, IND. SALT LAKE CITY, UTAH. WINNIPEG, MANITOBA. I dM J0I PWRS M HNS asi3,1909. 19 TI1R 01 iF jiit lo foti' W'll hF lit S ' 0 ail fill Iil F I fort1 ofi EX HIBITORS The arnis of the filin trust are gradually tightening around the exhibitor. It is now rumored that within the next month all of the TRUST exchanges in Chicago will be consolidated under one head. This same action will probably he taken in all other large cities. Do you realize what this means ? It is one of the final steps by which the TRUST is going to secure on you a despotic hold by which they can force you to obey their oppressive an I tyrannical coml- mands. You had better insure your freedom bx enrolling under the INDEPENDENT banner and securing service from WM. H. SWANSON 6 COMPANY Chicago: 16o Lake St. St. Louis: 2oo North tith St Omaha: 16o So. F4th St* Afrll 3, 1909-