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Patrick, Warren A. (ed.) / Show world
(April 3, 1909)

Murdock, J. J.
A timely talk to film men,   pp. 19-21


Page 19

THE SHOW WORLD
A TIMELY TALK TO FILM MEN
By J. J. Murdock.
Xswas Io I)x"     td there was con-
AI lasll  skepticisil  existing  in  the
I m1anly exc-hange men, oexhittitors
a1 n d1  others
identified with
th e   moving
*icture   busi-
nwss in Amer-
ia. as to the
O1Iility  of the
l IileFrnational
Projecting and
IF r oducing
'ompany     t 0
'Irry  out  its
romises. The
T rust,  puffed
ip with a false
sense   of  its
o w n   import-
ance, confident
of its boasted
to control the entire situation
Ch1 poolohed the muere suggestion of com-
Iptition and laughed our assurances to
,ion. Tley laughed too soon.
Never in the history of amusements
Is th(re been so gigantic an under-
ilaking put under way nor one which had
stich a tremendous hearing on the world
11f entertainment as the International
Company. It is therefore very gratifying
Io(115to note the increasing signs of con-
Fn111c and to realize that we have not
only been able0 to carry out every promise
w, have made, but that wve have ex-
F-ed the most sanguine expectations of
the film men who had flith in the suFc-
ess of oir propaganda. And it is also
Ilatifying to note the multiplicity of in-
uiies and the increasing orders wXe are
lily' rece--ing  for  the  Internationli
IF' iuct.l
Pictures Arouse Great Interest.
I tiinik it will be readily conc ed by
\enn    t   uhe 115 consl1rvtive mimbi  of
III,'n(FlI I ilcinFtre fI.1101ilIX that1 neve'Fr
bIfoe luave any motion Dicturles awvak-
- 11.1 so wides-prIead] F-ommend(1(ionI fi0(11
nhe geerlid  daeol,-nu rti-lyt  omat
I'-FF1011 of tFhe pulic- ssIcF patronlizes
Iictilre 11111FF,-as ha', 1101n a1FFuse,] by
lit Intti rnatlonl filmF  X11(  ha xeen
bown upon the sreens throughout the
--indir) v duin~g 1110 past1 ltx0 XlOks.
IF] FrptoF 1o 1 ieFtI sm1 in these
''FIIFI', iFat week, hundreas of exhibitors
liII' wittenOI 1110 expresNing 11(e(1 IFFpie-
Ito eoaf tilea fr ll v spirit shown 1x liN
Ili, International PFroFjectinlg and11 I'oF]I'-
iF" Company, il its attitude t-,r 11the(n
ilthe mov0'ing pitt((('0 d a tiF-11r  *In go-
i.e A'  Iant tse exiito10  toI c-
1111F t] F-ofer XXithF (1s freF-elly1, es-
11iall to inform  ((s of the subJects
furnished by their exchnnges where ther I
is a question in their mind as to whether
Ili films are International or not, as wve
Ind that soome of the exchanges handling
n1urg1oodspersist in contractin' witlh their
,\hibitors to furnish Internatiolnal flrIs
II1 then slip in odd reels of inferlor
nAlit that are purchased elsewhere for
11F, - 11 (10ric .
DO 110N   T CAEP,      FTIOSE FIISI
liiFXC'FFAN'(I]1I 'AS Oil SU'PPIAES
Si FNl IA'11    l2AS'I IANGT  1)01S
'0II AISE-I'HESENT I'S.
her   l n exchange tiersists in these
FFlobF son  adv1is t1  e Illiito  to  noiit'
IFS  l iF e FF1'] 0(1(  wX- ill ilnalei,( tely  g'ive
'ill tile address of ex'hlintges which Ie
ull atiF rn'tee  will  ar  ou(t  their  con-
ls.
Fair Treatment for Exhibitors.
The xlil hiitor nust get what he pays
I '1and In turn hie must also give Ih
`xchan90 fair play, for it is now, an (Is-
b.Flfished fact that any exhibitor pre-
uIFting th International films will in-
'15  bu Ftsiness from a, tird1 1o lt
se Thi, lxhibitor 1st tleefore oe
111tonto1 air   l with his exchange and
CII' it 0a0(1 11opportunity.
I FIND ON INVESTIGATION       TIAT
ITT FEWX ATRUST EXCIANGES HAVE
iN  MAIN    MAONEY    OVIFNoG   TO
111   O   E'I'IION  AND    HE1111  NE-
'   UTSSITE 'op11OFINQ TITR IRAI)E
lt ('iT"IN I PRICES    filE  '1   TIlE
FACOT  'Eli-y  T Im I   P,'Til5   I hAIS
I () \t)12 l'11C DOWXN w"X1111 'POO
Ill'tEA[ A 13TIDE N FOil TIHEMX TO
II1A OiF01 GOOD, PID ANT) INDIF-
FIlEN'T FjllM\S.
It is the intention of the International
"11Fnpany to eliminate this condition in
"' fair as les il its power. AFe desire
111F il sfill1s ol sell on tlir nmerit
'I"('l ItO RhlF not toleralte tile fta1  FriF--
'tI1F Which has tended to demoralize
Ill0 hindstry.  To accomplish  this we
u>iltFiXave the fullest co-operation of the
xii to as evll a11s the exehange  in.
X''IliVe statet] that xve have receivedl
r Xrein x tibitors ackn'owedged
g11  r01(1t(1e ihl t1heir butsiness has
nol]  e0seid since taking on the Inter-
fore, ad to     e i]  st ask them
fi,,11  10 FI X 2li  to pay tile Ox'
s  atn l price whereby the ex-
ee. (In hlso pro'fit in o corresponing
FF`liee I loop,,ta F al'iv1  exchlange askinlg
nuiro and) not receiving thle    F same
wllFiately i(nore that exhibitor
IIliig (o xi with X   neighbor who is
item  lu     ll f oOorls wh'en he re-
Qiality the Greatest Factor.
n Tli Iwl'' of compensation rul s  I tie
7F aPi  uro business just as it does
111'. uigr wXill paiy the
Dri-e for tlw Iot which will draw, patron-
age to his hous, aInd So wvill thle mov,",in tIL
I~(tll,,  III  115 l litF  FJlFa 5-   XXII  tlil'  FFFF'IF'"
pil110    Nill   'I h   flX'  fIll  lt'  NF- 1 Too
Often in the post has the exiFiFtor he-
liFed tihat he Was saVin g m11onlel ' throulgLh
gFtting a cheap service; thleftf 1110 o tF
matter was that 1EFOR I Filll INT F.
NATIONAL     'XIIOAl'MNT  VAs INAT-
FAI \TFO 17N  II' I  MVING  ICl7 t.L
'1SINESS INTO TitIE GRO'ND.
Sline of the exchanges have not yet
gotten over the habit of thinking that
thev in turn must mix sand  with fie
sugar; in other words, mix in a lot of
inferior films, believing that the exiibitor
will not distinguish the difference. In
this the exchange underestimates the
good judgment of the exhibitor who will
readily see that our conpany will not put
out goods that would adinit of adverse
criticism. Therefore, I again ask that the
exhibitor pay the price to the exchange
-ld that the exchange play fair with the
exhibitor.  I want to state here that
where an exchange will not deal justly
with an exhibitor, that exchange need not
exipect to continue doing business with
th1 Inteinational Company.
Wants One-Third of Trade Only.
The Inteinational is going to carry out
a statement it has frecieniv(tlY made in
these columns. THE INTFRNATIONAIL
COMPANY     WItl NOT, NO     MTA'TER
WHAT    THt E 'tCFNDITIONS AND     DE-
IANDS   MAY    11HE, FlFRNISIl AORE
TlAN ONE-THIRD OF THE TRADE.
To calry out this policy we ask the Fx-
lhange men to co-operate with us fin
1ising discretion in taking on customers,
iInd not merely furnish service because
some one asks for it. We want him to
ligu-re out how near till F aVerag-e- Of One
ill I(til lie (1m1aiained anti xet 1FF-t
crotd the tnIrner1tioal nerxt  ito a
ongested distri ct  wVe ivtntil 1eeibF
itior all, tile exchange to make ioire
mloney with us under this organized plan1
(1111( 1they (Fill 11nder tile 1FF, 50chenme of
CItthrondert stite      ldtitillll.
Iele-F1  (111111'  10(111Sli   iill be  apptarent
that Our nethod of CO Opelrtion With till]
x1hi lF e  11 1t 1   ta x iitF  Ild
ilIFilF~t  tilI  Lt tl't  of  oFuri oFI-a1iz'Ftilin,
F1 ueen te salvation Of tile imoFig Flit-
F-Fie idFtistr\-. IN 0110121  '1li iNstTl121
'i't1. STA31Ii,1''y OF Ti11  IN Ill'.lliA
AND Tt) Pf-i'liI'TATF2 IT', SFF TI AT
(.1 ((NCE FNFlDF AIN AFAKI'II A)NFA
NO)   NX     I F I FI AtF  till    '
ilI     FFFN V EX  iC111E  ANDF ('\iIFRJIF
INTO) EXF -F Ti~ON   Fti    )FIS'XiF  FF1
XAIAK-IN, 01 RS  A  tIF - O'lATIViI
()lGANIZATIFN. It must ie IeIFilv aF-
let  tII   to   the  exhibitor  w ho  contillues
will  his  former se vice, that  w'e are  lso
lenefiting-i   himl), bF I  eilimi tin '  one-third
of his competitiont, wil.] foenwrly ex-
isted, owing to the fa t that all hd toF
ise, the sam1  class of goods.
The Evil of Shoddy Films.
itxclageF 111l'ining off seconti-r <IF
5110t](v  m~aterial, 01- ixinF ill (11(11(II'
llllkl'F-  ill furn'Iish~in~g  5--X'Ft'  toF  exhI 1(111
11111  IailliFi g  it s1 lie  le   tr1F   <  nlF   of
the Internatiorml iCompn, will not onIl
letaid their plogress as W1l as o111 but
(Sill  1I Lee  tleml ve 0s  Ot  .1  1. >  tliitl  1h e
iIFck-ili, liveills  and,  vultureFF  Ill  lilet' Ill ell
l'ommlFllonlFI  called  <di(ers.  W\'e klowl'  that
the exhibitor will only be too glId to ayx
;I foir pFiCe for 1u1naFFl1'FatedI SeIlISF
I am) pleased to he in position 1o slate,
ill  this  issue,  that  oull.  attor-es  ha e
flu'nlished  ml' Will  a ilethod  o iftFeatillg
wvith these curs,--tle dupers; they clan
nd wil be prosecuted under the Adell
IllIFw.
Tiere is no <ifference   1Fti1el  tlhe
d~uperF"tI FId te F'I'lange 111111  wh'o wxiIF
lF  I  liF l11i 1 tIe itlelt  of  f  contracting
wxill) 1111 exhFiitorF fo'r0111' highlradeFgoF- llI s
ills  XX'Fo  wN-ill  slip  in  a  few  feels  upon
hit-IFthe 11can profit a few more cents
iFF' foil.
Sometime   ago  Messrs. Raleigh   allI]
1aiker, on behalf of the European m(an1F
fl-tur0rS, offeeFF  a reward of $500 for
ADD      f O tNETHO  TAN  AIiTIFIN Ai)
TliS  ltl-DX'IF  1  (IN  i/I'1l~F  F
TIII-' iNTEIlNA'IONAt, I P,10.I1 V IITNo;
A-ND) TIIF'(]NFI  ('OXFINAV  'NoFAX
ADDI~ (1)N12l 'IFFI "NI) 111)1i IAR, XNF)
\A    FI 'TI iI ' IRWI\VAlIt> WN TVIL
N  TI AITFl AlI \N I 1, TO AS1-iSt
IN  IF IIN, XN    N41F) '',l'NITY  1
INFX   RItt   XrFIIII"      F)  A ISIF.)I
PRO\ E  HI1S WilltTH'III NEsS FOR A PO-
ITION   TINHROLUFIH  WHICH  HE   CAN
GAIN   \N IfO-NEST LIVF111iOOl) AND
ESTPAIldF FI 1111A1S l F IN THIE GOOD
GRACIES ANI )       R>N~        F11
F  I   S ( \  AllX:N  II (V ill"I  CAN
II         WITH''F  "  X1F  INFORM~XATION
WICHl WIlF [EAID TO) F   Il\F IFNST
ANI) (ON\lCTION OF    i, F   FFl F1R2.
Would Aid the Unfortunate.
I  woi ld  he  d  to  gie  su1ch F   mFanll  o
chan, e  to  i ft  hi Islf out of the  dirty  rut
>t ilag  d Iw.Fha  1F111 wlere lie woul
notf ec   at t\eF'I  ((le  FFe  1FF )-  thel
naiFe "diler" m e 11ion1, anF oflicer IF
the law wats on hi, trnck  or would expw, l
at eFIh  ollieF  to  have  the ilinFer of scorIn
pointed at hnF.
I don't walit to Franch onF or two
dupers. I wxant to rid( the country of this
scoug, whFih is a mFl Fae to tfi' FLasi-
nFeSs.  Iy  so  doing, woI'   woill also  eli inat
that clss of xhibitors w-ho insist uFpon
tie  x-hanges  iatting price s to su'ch an11
extent that thex F ar  almost Fomupelled
to  Ft I ( fill in ill o   ie  to  supply  IFI   Set\-
IF-  atF si rnF tlionFF IF  F  u ie S.  it  I.  this  cia"S,
of  .xhibitor  whFo  invites III'  protests  F
the pulic and citsts anl odium upon a
othorwise legitimnate amnusenwnt fed
For the  Xhibitor who d matuls II IFu
rat  is usua;llFy of a   IiFld who eond
' ceap theatFr. in wi&fh oll will pohF-
Fly  find  a  frowsly   '111m-ilwing  -ill  inl
the box ofice sFiling tickets  a tiftI-
'IFr-oF l    running  tlX  Fpiel ure mFa1 F hi
atl it ptr doIng tile dutV aFF jplinn
pha.ser  anld  illulstrated  sonlg  singer,  an1d,
oin1 , th FFdoo,lN . n   FF'gr-on, or F rou"tab out,
who is L Otisfl-l with aI glass of law' alit
th  F  (iNilege  of  si ping   i F  t ' 1h'111h,
mN el  nigh'--not  g It Fti   noull  a1 1 F t
FF1n puhse (1eo FnundFr. SIl  a
plce, is generally a hilg-out for young
gills  reciving Fre  namFFission .
In the next iss]    ,f THE   SllIOW`
WVFI111)  1  wlii ill   h '.' thing  1F  say
egarding it]F(  ope1ato1.
CAMPBELL BROTFERS
BUSINESS STAFF.
soFFid:FIF dF  Shows'N  'FF' fill' sF' I fI  F19  LF]\Nill
IF  FN lTiFFX  tl (F~  owl i   F l  FFiX(IF ill
F ion  foll'wN  Cam  1c( b lothers , aFli ' e'1
t n : E  t  bepl l  tora il  ' ;  .mr C
' IiFFF  nio  F'FI shoF';1'iF  Ft  o lF
sI FFIll I Fdl.1~I'F (FF laXI~iF v;A f.11,11k(
i' , nF ilFFFF <  1iIoFII  F ul   et  i  1 A
I  tosh, p1 1,1  F0  z n F Ii 1i Iin' igl11
llN.   I   C  ll (III   :(1  P]FFF1  \. IIFloft  lln Ll
tN,  1  II]SF I mu FF ']iF Ill I Sd AI es F111 ( )lfF1
rider; Itay Wilsonl clw-cel o up; Uanswinl C.
Il1N ,  tf   Itr ails I1  Latioln;  F h1111
AFkI Fol X(Iniia; J k I'Osei hoss
1I sr-lF' FFINN IF  i (l.I~~iF~l F l
Harvey Day Putting Out Show.
It  is  reotdF  l AniIn lwVI ke,  that
]far\(,\-  1)11X  w\IIl  I I  owt  TI'hF   IiIhll  of
FJa an.
Dr. C. E. GOULDING
....DENTIST....
At 182 State Street, Chicago, Caters to the
Profession.  Strictly high class services.
Mention THE SHOW WORLD when you call
and receive 50 per cent discount.
PATHEFRE          ESThe largest man-
in the world. EverY wIek'ten newsuFuj<-t,
Photo ralittutIlt1 a1ue steainess insu
passed. Main office 41 XXest2th street. N-
York. Branches: 35 Handolph street, IlicaFgo
Ill. and2104Firstavenue. Hirninghain.Ala-
hama. Write for illustrated weekiy bullletin
giving1escriptionF of all new subjects.
NtUSIIAlNS
DRFIC%111] %TI  3F-t  I.FF  '',N'F,'iF'S. 111
il''(. FF(i' I IIFF-lillI',  liiI
CAN YOU READ
BETWEEN THE
LINES, MISTER
EXHIBITOR ?
Four times I have said In
111N,  advertisemients:  "NO
matter what happens, no
nmatter where youI are get-
till- your fi1ms no0w, no
11atter what your attitude
may be toward the fight
"Olng 011 ill the morig
1)Cttlre game, I WILL
.SUPPLV YOU WITHI
A BETTER SERVICE
TI IAN YOU CAN GETr
ANY WHERE ELSE
AND1   A T   A   PI1CE
''-l AT  IS  O N  T'JJ E
SOUARE. I will see that
-()Lif servicC afflves on t1i1e,
Llinterruptedly. "Who else
will make such a sweeping
promise
P'. S.-Watch ! I amn goingl
to m-ake ail announcement
soon. It will open your ecyes.
It's something brand new I
Another P, S.-1 have a
customer who wants to buy a
)-cent theatre. Is willing to
IIVCSt  [LIJ  10  S1,500.  \\'itc
CARL LAEMMLE, President
TheLaemmle
Headquarters,
196-198 Lake St.  Chicago.
BIG HUSTLING OFFICES IN
OMAHA, NEB.
PORTLAND, ORE.
MEMPHIS, TENN.
MONTREAL, QUEBEC,
MINNEAPOLIS, MINN.
EVANSVILLE, IND.
SALT LAKE CITY, UTAH.
WINNIPEG, MANITOBA.
I  dM J0I  PWRS M HNS
asi3,1909.
19
TI1R 01
iF
jiit
lo
foti'
W'll
hF
lit
S  '
0
ail
fill
Iil
F   I
fort1
ofi
EX HIBITORS
The arnis of the filin trust are gradually tightening around the exhibitor.
It is now rumored that within the next month all of the TRUST exchanges in
Chicago will be consolidated under one head. This same action will probably
he taken in all other large cities. Do you realize what this means ?  It is one
of the final steps by which the TRUST is going to secure on you a despotic
hold by which they can force you to obey their oppressive an I tyrannical coml-
mands.   You had better insure your freedom    bx  enrolling  under the
INDEPENDENT banner and securing service from
WM. H. SWANSON 6 COMPANY
Chicago: 16o Lake St.  St. Louis: 2oo North tith St  Omaha: 16o So. F4th St*
Afrll 3, 1909-


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