Page 22

THE SHO
WONDERFUL STRIDES OF
MOTION VIEW INDUSTRY
p 111, GL1.EICIIMAN, manager of the Nat-
ional Film Co., Detroit, Mich., was in
Chicago last woek, in conference with
F. C. Aiken, vice-president and      executive
committeeman, Wn. It. Swanson, of the Film
Service Association. During a call at THE
SIutWN V,'0a1   offices Mr. Gleichman sail:
"It woulId appear to  oe that the time is
r9p ortune to 01 ducae the getneral public
tro1gh the    erlams of the daily new papers
scitli tlte wonderful ticvciopcnont of mote-
graphy. I believe that it would be en excel-
lent move for the l'ilrnt Setste Association
to inaugurate a generat pubicit    reparttent
for the dissemination of interesting matter
for publication in the daily press.
JI believe also that it wsould be a good
thing  for the Film    Serv ice Association  to
adopt a trade mark for the use of all ex-
hibitors projecting licensed filis rented from
the members of the association.
-There is no doubt but that judicious ad-
sertising pays. It is high time that the mov-
ing picture trade utilizes space in the daily
papers, as well as in the trade journals.
Iublicity Department Advocated.
'A publicitv department undertte direction
it?    i'     ."      rvathe ne n s
if tt capaible   and  c~oeraie      tia    t
mianager, wvould undoubtedly enlist the ce-eta-
oration of thousands of newspapers in the
sailler cotmmunities, as well as in the met-
ropolitan cities, in the way    of publishing
matter that would be of benefit to manu-
facturers, renters and exhibitors of moving
pictures, and the industry in general.
Every large corporation in America has a
tress detnartmente and  wvt ministers of the
Gospel have com e to recogtnize the value of
catpable press agents.
'Thtere are mnillions of people wino hnave yet
to tbecotme acrlnainted wvithn moving pictures.
To get them   in the habit of patronizing the
moving picture theaters their interest should
be aroused not only by the exhibitor in pre-
senting an attractive front and in the iro-
jection of recognized films furnished by the
lading manufacturers, tut the- shoult ho
attracted to this form   of entertainment by
That's My
BUSINESS
FURNISHING IDEAS
Novelty Souvenirs
Premiums and Prizes
For Amusement Places
JOBBING
IMPORTING
MANUFACTURING
PUBLISHING
Specially Adapted for
Roller Rinks and Par=
ties, Public or Private.
Frank L. Oleson
77E.Thirty=firstSt., ChicagoIll.
Catalogue   of  the   stNovelties mailec,
o  Request
at,,]  aind tn ss lit-s relating to the manu-
fatture attn1 projectin of motion views.
nThe production  of moving  pictures has
taken such strides within the past few years
that for a mere nittance one may view the
oniers of the world, the drama, scenes of
tntt  interest, to ieds. the   mntri-s   at'
noattre, in fort, tine finld of stbiects is unlim-
intI  Ton   mtn itntion  icues have solved
tie Jioblen  of itirteing and wholesome
ieniott anment at a notminal expenditure.
Tinete has been 'sn utsord trend, andI
helieve t1ee will beatremendousuplift along
il1 lino  and that it is only a matter of a
-lttinme sohen tine great majority of the
tnerian  pe et will flock  to the picture
Iee'- fr o ettertaintetnt and edtucation,
I holiese I voice the opinion of all mcm-
is of the Film    Service Association in de-
aing tht THE SIOT    WORLD has done,
in is titng more for the profession of moto-
aphy han any other medium      published in
tis country. It has at all times consistently
tnti1 to its established policy of utmost fair-
10ss to both sides in every question pertain-
in toamusements, ind itisto be co       enled
far its tintgrcosiveine-, in forcing recognition
a, the inliable nescpaper for the film  men.''
Conditions in guiehiiwan Exeelent.
In tineakiisg of ittsliness conditions !t Mchi
gan Mr. (letctnman staled ltnac thne Notional
Film Co. has exnerienced a decired increase in
tio voluie of business during the past month,
am  that prospects for the coming year were
bright initeed. Mr. Gleichrnan is one of Det-
roit' reOroentative vnng business men. and
TITE SHOW    WORLDI) is pleaser to record the
markted progress he and his firm are making
itn tins rnivigtpirtlire field.
.insuentent oitloins generally in Detroit
sneo ex-tient,'' tin contintiel. ''and we hasvs
etover  t heaters  tn-voted to moving pictures,
sin' 1 sinf thnem reot sitlendind htiiness7.
'our great suimsr amusetent place. Elec-
iie Park. will open on or about Decoration
ntay. Vast improvenents are being made at
this place. with prospects of a splendid sum-
ner season.
Detroit is fast forging ahead as one of
Aimnrica's imploriitit ainunient centers."
I
WILD ANIMALS
of very description, oramental Land and
Witerfow1 for Parks, Zoos and Menageries.
Write for price list. Wenz and MacKenson,
Dept;4 Yardley,Pa.
"A Corker in Cork"
GEORGE ATKINSON
W     W   OR     LD                                              April4,198.
EDISON FILMS
LATEST FEATURE SUBJE CTS
ACountry                      irl's Seminary Lie
and Experience
Synopsis of Scenes:
THE OLD FARI--A country girl leaving htome for the Seminary-Bidding
good-bye to the old folks and her sweetheart.
THE   RECEPTION     HALL-Arrival of tine tpupils-Parents bidding the
girls good-bye-Assigning the girls to their respective rooms.
THE PROMENA)E-The country girl imeets a city college boy-Becomes
the laughing stock of the college on iccount of her odd country clothes.
ROOM-MATES-ler room-mato shovs the "bread and butter Miss" how to
dress, walk and act stylish-Soon she is transformed into a stylish young lady
with all the city ways.
HAZING-The country girl and her room-mate are taken out in the dead
of night and made to take college secret society oath before a grinning skeleto.
RIVALS-The country girl soon becomes the belle of the college and wins
the affection of ler rival's sveetheart.
STOLEN INTERVIEW-Climttitg oat of secoind-story wvindosv wVith a
sheet rope-The city girl meets lier lover-Tsey qtuarrel and she decides to
get even with country girl rival.                                            1
THE INVITATION-Tom        receives and accepts invitation to the basket-
ball game.
THE BASKET BALL GAMtE-During the trogross of the game, our heroine
sprains her ankle. but heroically decides to finish the game-In the meantime,
her city rival robs the girls' lockers and lays the blame upon tihe country
lass-The real thief is finally discovered and expelled from the college.
THE FIRE-The college catches fire throiuih the carelessness of tne dis-
graced girl-Scoon the enatira semitnar  is on  -re--Ocr heroine caught in the
flames and unable to escapt, fills uncotnscious to tint lied.
STHE RESCUE -All is excitement-Tie girls crtae Pouring oiit of the
bturning latilding-Out contati  girl is missing  'Tom  to thne rescie-Into the
builingthrughflame atd smol-e-Rl-e soon returns wsith Iis otteetheart lit
his arms.
BACK TO THE OLD HOME-The country lass returns a cultured young
lady, but realizes "That home hearts are best after all."
No. 6358.                       Code. Veleras.             Length, 1000 feet.
Send for IllIstrated Descriptive Circular, No. 354.
Stage Memories of al Old Theatrical Trunk
A Reminiscent Story of the Triumphs of an Old Actress
No. 6347.          Code. Velenosita          Length, 615 feet.
Send for Descriptive Circular No. 353.
OTHER LATE PEATUREF ILMS
Send for Illustrated Descriptive Circulars.
634(-Animated Snowbals. Code Velenosa, Length 795 feet.
6345-Nelie the Pretty Typewriter, Code Velenho, Length 590 feet.
6344-Plaiates, Code Veensot. Coengt  l 360 feet.
6343-Cupid's Pranks, ode Veersehuit, Length 1135 feet.
6342-A Sculptor' Welsh Ibbit Dreaum, Code Veerploeg, Length 590 feet.
6341-A  ankee Mn-o'-Wars Man's Fight for Love, Code Veerpaser, Lengt
S30 feet.
6340-Fireside heminiscenes. Code Veerloon, Length 500 feet.
6339-esamed troni an Eagle's Nest. Code Veerlieden, Length 515 feet.
6335-The Suburbanite's ing:enious Alarma. Code Veerkraeht, Length 595 feet.
6336 Laughing; Gus. Code Veerboot, L~ength 575 feet.
6335--Coliege Chums. Code Veeinvertel, Length 700 feet.
6334-The 'trainer's Daughter. Code Veenwerker. Length 800 feet.
6333-Midnilght Ride of Paul Revere. Code Veenwater. Length 915 feet.
6332--Jack the Kisser. Code Veenrook, Length 755 feet.
A enittlogue containing over 1,000 other subjeets sent on request.
NEXT SUBJECT-Shipment Thursday, April 2, 1908
The COWBOY and the SCHOOLMARM
No. 6349.        Code, V lerhiande.  Length, 950 feet.
EDISON KINETOSCOPES
UNDERWRITERS' MODEL, PRICE $175.00
Approved by the New York Board of Fire underwriters and the Departmentof
1ater Supply, Gas and Electricity.
Includes among other improvenments. a new Automatic Shutter, Improved
L"mphouse, Upper and Lowt Filn Magazines, New Style Rheostat, New En-
closed Switch, Tmproved Tako--pi)evic, NewRevolving Shitter and AsbestOs-
covered Cord Connection.
EDISON EXHIBITION MODEL................... $115.00
SAME WITH FILM MAGAZINES AND IMPROVED TAKE-UP...... 135.00
EDISON UNIVERSAL MODEL.................... ..       . 75.00
Any Exhibition Model can be fitted with the Underwriters' improvements
at small cost. Complete catalogue. describing all models and parts, with
prices, sent onl request.
EDISON MANUFACTURING COMPANY
MAIN OFFICE AND FACTORY, 74 LAKESIDE AVE., ORANGE, N. J.
NEW YORK OFFICE: 10 FIFTH AVE.  CHICAGO OFFICE: 304 WABASH AVE.
Office for United Kingdom:
25 Clerkenwell Rond, London, E. C., England.
, P. Waters, 41 East 21st St., New York.
SELLING AGENTS.George Breck, 550-554 Grove St., San Francisco, Cal.
D13ALBRS IN ALL PIRINCIPAL CITIES
AN             OPPORTUNITY
Have option  on  best building. -lExil0: seating  i: tinest location  in  Best
AMUSETENT      PARKC IN CHICAGO.,          Will sell or lease.
C. A   CO.    #e    #    Care of SHOW       WORLD, CHICAGO
20th   Century     Optiscope    Co.
Films, Motion Picture
Machines and Supplies
H       ..122.La Salle Street,c hicago
Kansas City. Mo........... Shukert Bullngd
Ogden, Utah ... ............. Eccles Building
Hayana .............................Cub&
it
VITAGRAPHFrILMS
Ready forthe Exhibitor
TUESDAY, MARCH 24, 1908
The Fresh Air Fiend
Length. 445 feet.
A Mexican Love Story
Length. 460 feet.
CHICAGO - - 109 Randolph St.
NEW YORK - - 116 Nassau St.
LONDON --     - - CecilCourt
PARIS - - - 15RueSt.Cecile
Film   Rental On      theCoe   per
1000 ft. reel, 3 changes, including 3 changes
ofisong slides,$12.00
1000- otreechnges 020.00
200 reels newfilm always on hand
writefor circular
I0ternational Film    fg. Co.
I31=33 N. Sth St.,   Philad elphia, Pa.
F-
I E