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Patrick, Warren A. (ed.) / Show world
(April 3, 1909)

Raver, Harry Rush
Film men of future will profit by past,   pp. 22-24


Page 22

THE SHOW WORLD
Bust the Trust
Big
Independent
Success
This Exhibition was
arranged by the
20th
Century
Optiscope
Company
To insure all prospective
Independent Exhibitors of
the advantages of using
independent, over the Trust
films. SEND US YOUR
ORDER TODAY, and we
will make your indepen-
dence happy. DO ITNOW.
MACHINES, FILMS and
all supplies ready for im-
mediate shipment. Glad to
write you on the Indepen-
dent Question.
20th Century Optiicope
Company
ARGYLE BUILDING, KANSAS CITY, MO.
59DearbornStreet,Chicago,Illinois.
Gaiety Theatre Building, Springfield, Illinois.
Bust the Trust
In Kanosa Cito -in- 0tt to
Considerasbl testimniy ha b1n rll,..
On both sides anI Judge Mover pi-sibly
will render hisi dtecion in the case one-
time this afternoon.
'5-CENT THEATER OWNERS
AT PRIVATE EXHIBITION OF
NEW MOTION PICTURES
Toe titan 1005-cent tha.tecioli-
t.r  watcheit a  priate   exiiitilo ofI
I lie- se   rbefore shown in KansasCit
lat the olytipic theater in Grand avenue
near Twelfth street, this morning and
eIpite thIe fact that they are accustomed
to se-ing moving   pictures  every day. I
they applauded at the end of every reel
The exhibitioi was given under the di-
reclion of 15. J. Streyckmans, secretary
of tho, Ilitersatio. Prject and Pro-
ducing compan oan d (otnirised pictures
tor which they are tis agents in this
country.
The company of which Mr. Streyck-
mans is the representative has recently
securled a one-half interest in the Arma
.lenkn patents lonete sihl the Motion
it'oitioes J?a-tents '01l1P lay bas been en,, -
triottitig tile Ida In films in thiI country
and hoavealsio ttie nioore re""'t 'atent of
Di. \ , -t11,Klfl~y. Wtilit 0m lacimli
Icevolutloon tleionAnsifsclire of t000-ig
picture machines
Two of the films shme*n. 'tialian Ctv-
alry" Biod 'Tile f-st Data et Pontpsii.-
arej -o181doi-ed tie firea  net_ r prodsiied.
tn the formler is sho-n lip trnvlrnO stI
Aofa troop of cavalry arid an unfortunat  r
accident lhierii on of the muenbrs of I
.    ti-Iop  A  11111e  when  it hisore
fle new combination, which represn onts
twenty-eight Europearn factories. hs ar-
rangcd for the ietion of four American I
factories within lh  net thry  nonth  t
in- of Ilivt wilt he is theecast. cne in
Derer and on en tile Pacific coast.
AS NOT WORN A HAT
rfm U--  V l M 1
P,.
FILM MEN OF FUTURE
WILL PROFIT BY PAST
By Harry Rush Raver.
In  t <  1(% \I  I"  i  ,I .1 t  to  iI wml ti
1111  shotuld  101,1) * P11 1-
ItLhRver, should prove particii-
Itly  inteesing  it this junctur  ill
vi10w ot tile fit that \r. Rav er luis
1011 as1ociatedl with the film indus-
try i for many Years, and has had a
wide experien e i t 11e lprofession of
entertainment. Mir. Rtaver is now
gen Iteril milnager of the Consoli-
dIlted Amtousement Company of Bal-
timo10, Md.
Ihel  o11e dilliciltx   to  le ovei'oiie  Iy  the
Paiteilts mIIipnIy in their effort to Control
1 i   o 1 llO0tion I icture  industry  lies  in  the
ilabilit -     1f icnsed film  exchanges to
11try out the carefully laid plans of this
"wolilh-he Tust   for without loy;Il sup11-
lort anO conseivative a1ion by imembeis
of a1y orgakllizaltion be its purpose good
o r.-vil--success is impossible.
Ownis of film exchanges are, as a rule,
had11 Im tc    iis, a1d 0o10 can coulit the sol-
id, annlserva0tive an0d substantial m0en1 el-
god in ill renting filn on the fingers of
I do tot infer thot only men of thor-
ouglh business training are successful in
;isioso theliore lore tOriny wxho literally
h10 Illoll "fell ito hoe geirne antedade
lenlity of molney, In spite of their ignor-
Ill-i of 1nmmiroic  law ano1o order.
'il-t, tIe fIst remains, withou'it sound
Ilisiness judginent and the fitndaimental
II   p iles underlying a well organized and
(-()ut1111.ted e-tablishioent of knoown worth
mid ilinhility, theie can be no ha:ormiiony
oIt nation, andh5 il this the Pitents Coml-
11nn1 have rckoned without their host.
Commends International Company.
AleIl o, recognized commercial sitoding
shoul id operate exchanges and not the fel-
Ii iiw o form1rly lived v lus0wits, before
Illes gol dIn shoIer of   iental receipts op-
(Ie a;wL to ial d Wouldth.
hlioe  Intern1t01l  Pro1je,1 ting  and iro-
duciig ('oilpany and  its  con1seirvative
president should be commended oll itl
sides for encouraging substantial busines,
men to opeii lilni exchanges. This policy
oealls ths forming of a mighty back-bonie
for the lIdepeident cause that the (011-
hine will nIver break. Stich men will pur-
I    1sti< i ly co mllilercial  o1urse  i1  ille
0olliOn of an xchaige.  T'hy hav0 ;I
1.arer sense of llnor, itegrity atod sin-
m I its thinthe filox who thinks only of
ineasing liis ol ltocoilits regar-dless of
the result. Business men dto not ruthlessly
cut and slash competition to a point where
the element of profit is eliminated, as their
training sufficiently holds such an impulse
in check thit primanency is assured.
The average film exchange llerates on
wlslx different lin0. A "system crank"
tmsteriousl discloses the fact that the
Ilroduct of his visionary grey matter is
Ill that is isquired to open a film  ex-
hanlge.
These   inexplainable  'systens"  have
calused more inferior service, more "re-
peatei's"  nd hav   closid more picture
houstoes than t he11111 itsn total of all in-
ferior film, m00de by 1m01nufaLcturers, ever
did. Nevertheless there are coimondable
systerns in operlioll, the exchaniges using
them leilnsg rink- ilm11111g the leaders who
are able to rotnin l1h- business of an1
exhibitor wihen onc ne uired.
Business Men Enter Field.
In  altimior, within :i few weeks, a10
exchatgel ill te  in peatio111 o  etie
capit1al stocko 10lowneId Iv liOl100111itoak-
eOs and wholesale m  0erch1nts of that cit-y.
L handsome and ioler fou-story build-
lngowilliooletiii100 11155111101100 slloefitst
Ii"it "tbeig <ovl to a strily hih class
Ipicture theater.
The remiaining 1Imlilding is to be used
for offices, diSlay1  roooS, studio and a
lierfectly 0011111ipeil ixctanl11
Te-ect ange vill x t enlx to hiog1
claIs husiness. no film  other thtn "re-
Iease day prints" being purchased at any
-No etfott wxill he ioisle to cotipel0 wxith
ex-liates off ig  5i0onltllic  for tloen -
ing. Ihe purpose heingi to build up ; sub-
stantiil  structure  tlutt  will  ultimattely
prove a power for good to the motion pic-
ture industry.
Similar exchaniges will no  doult le
iilached elsewheie, thiough the guiding
halnd Iof t hc llIte'rlationall  ro je'IOti  &
P1roducig Company. and 1heni the Pat-
ents "    c1ggreg0   ifion" will be compelled to
tile0gte  thei  "silos"  nodiil  "squeoze
jointis to the junk hea1p aind ifthet fight
witi  cleitt  weatpo is  o l sliffelr  co oiioi-iil
siicide.
Therlye is nlo doubt buI that the l mlt -
1id111  _111 oun r th" TIrNy-hard'(-to-be-Trust
are, ;111 fa1ithflull\ toI ,ni :,I 1\ )IIId
L
ill'  itn  I  ttsintess  like  man ner, b t tte
".11110 Ex-letteolocad shoowman'' and
lis attendant ilk, now conducting licensed
xchanes. xvi tot ony s 11 oututie Pal-
elots Compoanyo wheoev-er opiportunity af-
fotds, but will so depreciate himself in the
minds of exhibitors that they will have
ton ore of eiter oim nor the "license."
Z111 xx iii tloeti flee for safety to Sloe busi-
n1ss main and his business concern. To
thustrate the "yellow" to be found in one
lii0ensed exchange of prominence, whose
aidveirtising in the past equaled, if not ex-
eicded in volutooe that of any other ex-
I hiitge: A stoall exibitor in Washoingtono,
iloy"g $2"0 a week for twelve reels of
Idol, at toysutggestion told She "licensed'
xchaige serving him that it would be
I levsarly for thoem to pay his "ante'' tlo
the  Ro'alFathoers- if toeyecared to hold
his business. It is needless to add, the
x-ange tmde lis payments and thereby
gave this exhoibitor Sle impression mt ' t
profits o f a film exchanitge were unlitmited
regardless of possible receipts. I say the
I lge uxi  resorts So these methods
tob old buisiness cantoot last, as their foot
itolSloe Patelots CoinpaoN and Sheir 100011
abiltlit ione, a<td tloey take no painos <
conoceal their fright.
Advocates Fair Play.
Let the "licensed" exchanges stand pat
and fight clean, living tp absolutely to
the decree of the Patents Cornpany atd
its rules and regulations. If the products
relised by the combine are superior to
those of Ihe Independents, then the ex-
hibitor will demand such a service and is
willing to pay a paltry $2 a week addition-
l1 to be able to increase his receipts pro-
portionately.
A former employer once told me: "Don't
meet ruinous competition, as film  does
not eat anything and I would rather have
Noiu pay rent and look out of the window
than to meet such figures in honest com-
petition.-  I have found this advice to be
good. in that an exhibitor has little faith
in the fellow who beats some one else s
price. His confidence further lessens when
lie does not receive the same service for
the lower price.
The high 'lass exchange, whose cater-
ings are not to "the mob," will always
maintain a following. I do not mean thati
the small exhibitor be disregarded, as any
1001s1I( , no 11000ter iowx stooall, can affiord
first  lass service, oe is commercial or
"first  rin."
The condition of film, as well as its sub-
ject character should be carefully consid-
ered. I have seen a subject recently which
0wa15 os'r xi two years old, yet was in fine
condition, simply becauose the exchange
insisted on careful inspection and, above
ill, detnindid that its customers use ex-
trem01 er' in the use of same. On the
other hand  I know  of exchanges who
k    .ii ni record of itnpection,11 not o11Id
lbiy  kow0 xv110 111iaged a filis for thils
reasoln. Sutch slip-shod exchanges are a
tIllse to the motion picture business.
Commercial Use of Film.
Il ionclusion. I hope to see the moving
pictuie buiness of the fltle iii the hands
of clean, substantial business men. who, ,
1hiough trining, have learned the inesti-
inn1le value of an established reputation.
(nplains    fintiance are "taking notice"
1 the  liot tusines every day. I lnow
if. a1d nm proud to say encouraged by
Ii 1,,j  I  t' f I prominent lind  company
II >          lt  olIniio pictures to nti-
Will Pay Good Prices For Second-Hand
Edison and Powers Heads
A1DDRE-S Ds.K I"
CHICAGO FILM EXCHANGE
46-50 Jackson Blvd. CHICAGO
Film Renewing
Our Process the Only One
That RENEWS Films as well as cleans
them. We not only PUT YOUR OLD
FILMS IN THE MONEY MAKING
CLASS BUT GIVE YOU A GOOD
VARIETY OF TINTS.
Write today for Rate
AMERICAN FILM RENEWING CO.
Firmenich BIdg,         CHICACO
ILLUSTRATEDSONG
LIDES IANNOUNCEMENTS
ADVERTISING
Best that Came'ra and Brush Wili
Produce-
BRAYTON7MFG.!CO.,
120-122E.RandolphSt., - CHICAGO, ILL
THE
VIASCOPE SPECIAL
FIRE PROOF I NOISELESS!
FLICKERLESS I    NO VIBRATION!
Guaranteed forever against defective
workmanship or material.
Viascope Manufacturing Co.
Room 6,112 E. Randolph St.
C-IICAGO
ket  real  estate.  is  fitto  us s  specl,
film ad slides to show the advintages ot
their holdings and gives free exhibitiolns
''lhe Chamber of Commerce of a noted
ci*V will shortly exploit its beauty as a
tesidetial center by moeans of moving pi
tures.
┬▒rojecting apparatus is being installed
in the chjrches as permanent fixtures, 1'
faict universal sentiment leans towards
this form of education and aousemlent.
BY all toeans, may this interest and en-
th1insm now displayed be mn10 tined ll
I plopl regard  for 110 othics of 111sine
lid  not ho-  tifled  be  th,  "Wild
Independent
The First-Now-Always
We have the Goods. International
Projecting and Producing Company's
Pick of the Entire Foreign Market.
Write for Prices
lobe Film Service Company
79 Dearborn Street,     Chicago, Illinois
BRANCH OFFICE: 210 Enterprise Building. Denver, Colorado
u  11: we  nt :       on t 1,10 H
Machine to Surface Floors
E '.  op rate  no  lust.  ,-   00
m us1in  e   n u i zes ,    I sur
fao   our foor.  atil us size  ofb f so   01voi
d  o titi e  ao0 1  ight
"A                       5,61 0  1  feet
S ou s ill Furfa   4.601 to0,f
o S. Writ     E for nw p)r
and  our, FREE  TRIAL  Pr-posii,
M. L. SCHLUETER
L                     3" S. Canal street, CHI1CAGdo.
-I
it:11
hl~iIU~
p~v~rt~
22
Wi
April 3,1909.
41i
re


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