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Patrick, Warren A. (ed.) / Show world
(August 10, 1907)

McDonald, C. P.
Music and song,   pp. 8-9


Page 8

THE SHOW WORLD
August10,1907  F.
"tll ENl) of mine on,( :sked me
wI:y it was I liked Jeff T. Bran'on.
I told him.
"I oinire Jeff," I replied, "because I
'lISA'. iim to be a upright nan-square
ni inest from the top of his head to
sIles of his feet. I admire him for
manner in whuoi hoe conducts his
-mess. I am not a chronicler of ad-
:0ible traits at all times, but Jeff Bra-
I deserves the well wishes and ap-
'se of even his most arduous compet-
\Vhen Jeff opened a small office in
Chicago Opera House in 1901, he
associated with him a gentleman
l iad some capitol. wloile Jeff had
brains-a good investment for his
In or.  He had some fairly good
Ioolers, but no "phenoms."
I will admit that 1. in common with
- ral other 'wise' ones in the busi-
5. gave Jeff the derisive laugh when
in his presence, for we all knew
ot was then the Newton Publishing
-nipany  would  be  short-lived.  'We
bhed, and   predicted dire catastro-
's. 1Ve did not know Jeff. as subse-
it events have proved. When we got
o.Iother, however, and summed up the
i's qualifications and reodeeming char-
ristics, we began to wonder if we
ro not perhaps wrong in our premon-
'good fellow always, Jeff steadfastly
-ned to join us in a drink or even a
orAnd it came to mne afterwards
 Iis refusals were often based on
e aat lie coaldt 'come back.' as we
.of 'You're An  Ininonf       'vroe
ote piarlance of floe street.
S dlie; we saw  him  day after day in
ock sirt andasing slutofelothos
Soie bsoe loe earnarks of tiim e, 
lit bie was getting more and more
:1p ;gainst it as time passed.
'1lomoog 010 iitiiate firiod of fle Bra-
ifamily, I perhoaps learined little sc'-
The crivenlgnce of wio ein o
ndIrIo at this timeo. Each da fss
uildnable sonethoing whiono makes loet
c !on akin drew ae closer to the writer
of 'You're An   Indian' and  'Everyone
\This Meant for Someone.' Wen I w
lik  actuil privations he suffered in or-
to furnish little delicacies to ois d-
.:o',d wife' when I saw hiio day in and
tI  mout dioftg E oimself luxuries fli
men e seldon deprie tBeirdselves of:
000'0I sio flhe deterinied struggle he(
butmaking 10 reach a position in ois
fren  profession  where lie could sit
I cand order tp' as often    as  ahc
s spendtrift whn Isaw his sosi-
-h mas gowing to  such  imeYsioirs
I the, threadbare clothes   and  he
k shirttild soon  e maltersoflois-
-5 tloen I took my hat off and ac-
-vlodged mnyself wofuilly wrong ando
',.kug dismally in discerme .
"Lloe friendly jibes of compaiiCa
hnd I know many of those remarks was-
tellirt) never served to alter slis de-
termination. Never varying from the
otineprincipleswhich have since prov-
er lis caliber, Jeff tenaciously labored.
uitil today lie holds an heored position
anoiong lois fellow orkers and publish-
cradmired liy all and  congraftulated
"T!oose are fthe salient reasons why I
IfIt Jeff W . Braonen. b
e a Jeff wrote lyrics toadainty lit-
the nuhlody of Evans Lloyd's. and dons-
oecd the esong "My Lady Bire," it was
lut the begiining of a collaboration of
two'c 'anters wahieh was destined to bear
fruiit.
I ccii say honestly Evans Lloy'd is a
Jlever tune noker.  Many of lis songs
boar  e out in this statement. "You're
Ar Indian," "Everyone Was Meant for
SoMaeon" Pu"Honey Te," "More I Can-
inotSa," "I'o Be Tore On the Squtare"
-Iod thget and Day," areall exception-
liv ialodious aud 'a'listly.
Lloyd studied voice culture uinder Carl
Tiocon of I~ansheck. Germany. He was
a ommber of the Boston Ideals-later
the Bostoniais-was with De Wolf Hop-
per in "Wang," aiod 'aith Della Fox in
"Tioc Little Trooper." He qtiit floe pro-
fo'ssion in 1896, and for five years was
librarian of floe Hearst's Free Libraries
of floe 'West, ovned by Mrs. P. A.
Hlerst.
ILloyd was born in Albany, New York,
Sepstember 17, 1872. Ie( is a graduate
of floe publlic schools of float city and
of the.EmoersoioSchool of Voice and Ora-
torio of Bostoo.
Jeff T. Braoei fii'st saw the light of
I'1 ya 't S ,canmore, Ill.. in 1869. Educated
in thoc high school offloat city. Iii 1899
lie graduated as LL. B. fronm floe Cloica-
go Law School and practiced before floe
b-ar one year.
Maestro Puiccini, the composer, in in-
tervals between work on a new opera,
flnd4 time to hold forth on the Iniquities
of the American copyright on music,
5:1 Ii Now York Times. His opinion
IS that oo0d old, slow-going Italy is far
away ahead of up-to-date America. But
let the composer speak for himself:
"I am proud of the fact that my coun-
try has been the first in the world to
give composers the right to safeguard
the reproduction of their works, even on
mechanical instruments, such as phono-
graphs.
"In America singers such as Caruso
and Scotti sing my operas into a pho-
nograph and receive large remuneration.
Where do I come in?      Now  here, in-
deed, should I, the composer of these
operi's.  dualicate  the  reproduction, I
-would be he'avily fined, so well are the
rights of the proprietors of phonographs
guarded."
Sousa, Herbert and scores of composers
in this countr 'yN we miglht tell the maes-
tIro, are suffeiing like iniquities. The
copyri i'' t  lo s  ;ro  w\'-  mu00st adiit. most
lu:x and heplessly inadequate. We have
oeon promised relief times innumerable,
but the protection now seems as far off
as ever. We shall all anxiously await
the convening of the next Congress when,
we are assured, ample protection will be
given us.
"Music is one of the greatest powers
in the universe," said William McKinley,
of the McKinley Music Company, re-
cently,
"On what do you base such deduc-
tion?" I asked him.
"I believe nusic will prolong life," said
lie. "Of course, I am not originating this
theory. Such a viewa' has been taken by
many great men, and I am one of the
believers.
"Music renews, brings a new supply of
animal spirits. Death, you know, comes
from  the dissipation  of animal spirits
brought about by the hurry through life.
Music promotes mental and bodily vigor
and in this way lengthens life."
Mr. McKinley then called my attention
to the case of a certain musician who had
lost his mind. He was placed in the in-
sanoe ward of a hospital, and it was final-
ly decided to experiment by placing him
at the piano. At first his fingers wan-
dered abstractedly over the keys. Soon,
however, the notes seemed to reach his
consciousness and he began to play. This
was the beginning of his recovery.
"Not long ago." continued Mr. McKin-
ley, "there was an incident in a town in
which I happened to be which showed
the power of music. A man fell on the
sidewalk from an epileptic attack. A
crowd gathered around and somebody
was hurried away for a doctor. Before
the physician arrived, however, a brass
:ocodind passed along the street playing one
of Sousa's stirring marches. As soon as
the man heard the music he got up, and
in a short time, before the doctorarrived,
was able to walk away.
"It is well known," said Mr. McKin-
ley, "that a certain sound will set the
teeth on edge, though nothing has en-
tered the mouth or touched( the teeth.
If this be true, it is not hard to believe
that certain sounds will affect other parts
of the body. It is not so hard to be-
lieve that a certain class of music will
work wonders for a case of sciatic rheu-
iatism."
''Itis aforegone concltsion, said Abe
Frank, manager of floe Sheornman House,
"that music will improve the appetite.
Old writers oin agriculture agreed that
music excited the flocks to graze better
and that they ate' with more avidity. If
this is true, it ouglot to do the samoe
tling  foor  a  1iiiil   oobein   And.,  untin-
red Mr. Frank. "it will do it. I have in
mind the case of a    man who almost
completely lost his appetite. He would
come to the College Inn and listen to the
orchestra for several hours daily, and inl
a reasonable length of time was able to
eat heartily.''
According to the statement of the gen-
tleman who directs the band     at Big
Otto's trained wild animal show at Riv-
erview Park, music has great power over
animals. "Animals." said he, "will not
do their work unless a certain class of
music is furnished.   For some of the
beasts fast music is required; for others
the music must be slow.
"I have studied   this condition and
know that the success of the animals'
performance depends largely upon my
musicians. For a certain class of music
a lion will sit erect on his haunclhes and
lapse into a veritable dream. The voice
of the trainer and the crack of the whip
are as nothing to him. Let the music
be changed, however, to a fast, spirited
tempo, and the lion will be stirred in a
moment and will perform all the tricks
he knows."
Few people entertain these views, but
the large cafes of Chicago where they
supply music to their patrons during
meal time are merely following the
teachings of Milton, who insisted that a
man should listen to music "before and
after meat." The cafes follow this the-
ory, except that they furnish music all
of the time. They must of necessity do
this, because their patrons begin and end
their meals at various times.
The situation is summed up as follows
by the manager of the Boston Oyster
House, who employs a ladies' orchestra
to dispense music at that popular cafe:
'y- C.P.M-DONALD
W
8
RE EDITOR WILL BE
PLEASEDTO AN          ERALL
QUESTI ONSRFELATI NG To,
OR TENDING TO BETTERTHE
MUSIC PUBLISHING BUSINESS.
ALL COMMUN/CATION5ANDMANUS-
CRIPTS SHOULD BEACCOMPANEBIy
SUFfIC/ENTPOSTA6E'FORTHE// RET(pRN
"we   'oulln't  IIn  wtithout  music.  d!
(course, we always try to put up the be
bill of fare possible, but when you've g
good music a man doesn't find fault to
so readily. If we should leave out tj
music somebody would be conplain:n
about the service all the time, no matt
how good it was, and our patrons a1
not prone to kick at that, eithr.
Mr. C. F. Albright, of 11    Olbrigh:
Music Company, 195     Wai   aventa
Chicago, tells me that the Chi  Trans-
parency Company is unabl:       suppl
the  demand   for slides  i T  ls Su
Shin es On No Sweeter Girl 'Io II ou,
"Os-ka-loo-sa-loo" and  . I 11, Wc
My Dream Come True.      O    lF1O st
have been sent out, and orders for full
that many more are awaiting delivery.
Miss Lillian Berry Reid, 111` Thirt
fourth place, Chicago, is sinin three I
the  Albright  publications,  To-Night
Sweetheart, To-Night"; "Tell Mle, wi
My Dream Come True," and Oskalo
sa-100."
Marie Elmer reports "Os-kn-1 i-sa-loo
is proving a big success with Tli Devil,
Auction Company.
"Black Laugh," "In a Sylvt Vale
"Panama Rag" and "The Chasers" con-
tinue to lead the band demand.
* * *
The following letter fromo Jos. 31
Stern & Co. to the music edit ir of THE
SHOW WORLD and Mr. (o,rge A
Friedman, general manager Amieria:
Music Stores, 213 West ForiI.'li street,
New York City, are self-explanatory.
THE SHOW WORLD recently wr1l
the Stern company asking for a ex-
sion of their views pertaining to ti
American Music Stores, with this resoili
New York. July 20th, t90l.
Mr. C. P. McDonald, GMusic Eitor, "T
Show World," 61 Grand Opera Hone
Bldg., Chicago, Ill.
Dear Sir:-Yoiir valued favor of tl,
16th to hland anti contents folly' notl
II I reply we send you copy (,I a lent(
aIddressed to the generalmeo: rof Ii.
American Music Storps. vlii,li  iaksoo,
itself in regard to our attitoil. againi
ilt and similar corporation.
'Wishing yotir new public~ition evety
S l-ee.S believe tis,
'uour b faithfully,
JOS. W. STERN & CO
New York. July o0. 1907.
-l1i. eio  A. Friedman, Geno'sla feanao
Alerici Music Stores, 213 WVest 40to
S1 ereet, City.
Decar Sir:--Yotir valued favor of Jll
Ith to hand and contents fly netre
Wi\hen you called oii tie ecciiuly 010oll
lined to yot otr fture   oli.0 is It
ease of leased ciepartient I-e05'I
elieve this policyNIS notcu  isy   ir on:
f    u  ult thet understadings  icl so will I
ist on attheolt t, befo apeinghtn
accotis, will prevent inaghet  estr
iny further argument. In otloi pcord
we will require an teit-sblte -otrat
retirnfor whichwe are prepi  to dotff
it jobbing rate.  ithout   conittir
willnot only refuse to suply goods hi
will prohibit any jobbeis or dislun
from supplying them. nuclei 1'00113 o
beingcutoff entirely thpatis.W
Otir pubolicatiions being- ,I  l
article, we reserve are right  o rsiI
the saleatany cost toesie  tecOt
only.  We have lo highest acocntr et
the gentlemen interested  in y.:ar e
proposition, and if they mcao doItI
wightthing, inaccordancewith loir0:
nouncement, they earnot po sale11 hto
any objection  to a lcitinrs iosfoes
agreement. fai' to botho loarii.  A-e i.
he pleased, if o are  tepu. 1o coil'
trider   the matteratany time will goib
floe details of stco a coento  hut nt
the present we may say in   m :o o i
wa    at oit would bepbased tosie tos
looving lioes:
First. What ansount ofmouriOdO
yotu use duiring the year for sa1e atn"'
tail only. over floe couinteus of your dc
partnoents? The greater the aiouoit coi'
tracted for, tloe more rebate Avill be51'
lowed at the end offloe vear.
Second. What isloe minim:::ocount(!
displa yo? are prepared to ci Us ill
echl store?
Thilrd. Whoat is the ioinin::::0 advec'-
tisino youi are prepared to -i\'is5'0
each store?
Fourth. Will yot distribtilc' 'r cat-
logues and advertising matter 1,rovidint
te  I-car only your imprint v- disihl
titorq?
Fifth.  Will 'ou allow  u S  demon-
strafe once a month in your 1, :rnet'
at ourexpense?
We realize, of course, that it is onl
natural for the gentlemen in:rcsted in
your scheme to derive all the 1 nef4t pO
sibl for themselves. At the  ilune thune,
if they desire fle privilege  "andling
our goodsatafairrateadd'ciaggod
proilt therefrom, they must   i us the
WL
JEFF- T RANEN.LI
JEFF T. BRANEN AND EVANS LLOYD, MUSIC PUBLISHERS.


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